Use These 5 Methods to Improve Local SEO for Medical Practices
Five methods improve local SEO for medical practices: local keywords, geographic terms, patient testimonials, Google My Business and geo-targeted paid campaigns. Learn each one.
Predictions for Healthcare Technology in 2022
Healthcare technology predictions for 2022 cover artificial intelligence, virtual reality training and blockchain records. See what experts expect and how to prepare your organization.
How Healthcare Marketers Can Get More From Google Analytics
Google Analytics shows healthcare marketers who visits their site and what visitors do. Set up goals and conversion tracking, custom reports and segmentation to judge campaigns.
6 Essential Features in Your Healthcare Credentialing Software
Healthcare credentialing software should offer six essential features. Compare cloud access, workflow automation, alerts, e-signatures, secure data and centralized credentialing before you buy.
Difference Between Traditional & Digital Marketing for Medical Practices
Traditional and digital marketing reach patients in different ways. Compare print, TV and direct mail with online channels to see why digital fits most medical practices.
Healthcare PRM vs. CRM: What’s the Difference?
PRM manages provider relationships and CRM manages patient relationships. Understand how the two systems differ and whether your organization needs both.
Engaging Patients Beyond the Patient Portal
Engage patients beyond the patient portal that most never use. Learn why engagement matters and how wellness campaigns and outreach meet patients where they already are.
How To Schedule Patient Appointments Effectively?
Schedule patient appointments effectively with consolidation, advance booking, automation, waitlists and self-scheduling. See how a sound schedule protects patient satisfaction and visits kept.
RPM vs. CCM: The Differences Between Remote Patient Monitoring and Chronic Care Management
RPM and CCM both support patients with chronic conditions, in different ways. Compare remote patient monitoring and chronic care management to choose the right service for your practice.
5 Tips for Getting Your Medical Website to the Top of Google
Five tips for ranking a medical website higher on Google: quality content, keywords, mobile design, social promotion and site speed. Follow them to reach more patients searching for care.
Maintaining Margins Despite Nursing Shortages
Nursing shortages raise hospital labor costs and limit elective procedures. Learn how better access, adherence and navigation protect margins while easing demand on nurses.
How Long Do I Have to Wait For Medical SEO to Show Results?
Medical SEO usually shows first results in about three months. Learn what speeds it up: content, social promotion, keyword research, Google My Business and local search.
Does Patient Satisfaction Impact Reimbursement?
Patient satisfaction affects hospital reimbursement. Learn what it is, how HCAHPS and CAHPS surveys measure it and how to improve it.
What Is the Difference Between Medical Marketing and Medical Advertising?
Medical marketing and medical advertising serve different jobs. Understand how the two differ, how they relate and which one your practice needs.
What Are the Top Healthcare Marketing Trends for 2022?
Healthcare marketing trends for 2022 span social media advertising, chatbots and video content. See which channels reach prospective patients and where to focus your marketing effort.
What Are Patient Portals and How Can They Enhance Your Medical Practice?
Patient portals give patients secure online access to records, results, scheduling and payments. Learn what portals are and how they benefit your practice and your patients.
Understanding the Difference Between Patient Satisfaction vs. Patient Experience
Patient satisfaction and patient experience measure different things. Learn what each metric means, how HCAHPS surveys fit and how the two differ.
How Chronic Care Management Benefits Your Medical Practice
Chronic care management benefits your practice with new revenue, stronger patient bonds and better care. Learn five benefits, including a higher-valued practice and stronger physician brand.
EMR vs. EHR: How Do These Two Terms Differ?
EMR and EHR sound alike but differ in scope. Learn what each is, the benefits of each and which fits your practice.
5 Amazing Ways For Effective Healthcare SEO
Five healthcare SEO ways help patients find your practice: blog, social media, a strong About Us page, visuals and local search focus.
What is ADA & HIPPA Compliance?
ADA and HIPAA compliance set requirements for your healthcare website. Learn what each regulation means, what your site must include and what to do now to stay compliant.
Key Reasons Healthcare Practices Should Offer Online Scheduling
Online appointment scheduling lets patients book, cancel and confirm visits without phone holds. See benefits for patients and staff, including satisfaction, efficiency and EMR integration.
How to Design a Waiting Room Your Patients Will Love
Waiting room design shapes how patients feel before the visit. Follow fourteen tips for a comfortable, functional, patient-centric clinic waiting room.
Google My Business: A Guide for Doctors
Google My Business gives doctors a free profile on Google Search and Maps. Learn what it is, what you do with it and how it supports local medical practice SEO.