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Our Story


About Guideway Care

Partnering with hospitals, health systems, payers and provider organizations, Guideway positively impacts patient / member lives and drives financial and operational improvement for our partners. Specially trained non-clinical Care Guides work with patients and caregivers to understand and resolve their barriers to care, resulting in a uniform care experience and optimal outcomes.

Origin Story


Our story begins in 2012 at the University of Alabama at Birmingham Health System Cancer Community Network, which included 2 academic and 10 community cancer centers across Alabama, Georgia, Florida, Mississippi, and Tennessee. Funded by a $15 million grant from CMS, Edward E. Partridge, MD, a founding member of Guideway, and a team of researchers tested the thesis that lay navigators in oncology would be highly effective at addressing patients’ underlying social determinants, which negatively impact their health. The study was conducted for 3 years and navigated more than 6,000 patients.

The resulting publication in JAMA Oncology in 2017 illustrated that the program made a significant impact in cost and quality. Savings generated by the lay navigation program were $19 million per year for a total savings of $57 million. The financial results spoke to the decrease in human suffering though avoidable hospitalizations and ER visits. It also demonstrated that focusing on social determinants of health and health equity was the right thing to do.

Guideway Care was founded in 2017 by UAB, Dr. Partridge, Chief Medical Officer, and Craig Parker, Chief Executive Officer, in order to continue the program in oncology, as well as to expand it to value-based care more broadly. Today, Guideway has grown to serve more than 200 client partners and continues its work in health equity.

Guideway care Timeline


2022

Guideway celebrates its 10 year anniversary, employs more than 200 people, and provides care guidance to thousands of patients / members every day.

2021

Guideway expands into Medicare Advantage to improve member satisfaction, increase AWV compliance, and decrease total cost of care.

2019

Guideway acquires Sequence Health to bolster its contact center capabilities and further expand its offerings.

2017

Published results in JAMA show a 3-year savings of $57 million. Guideway Care is born from the UAB Health System after being a 2017 ACCC innovation award winner.

2015

Patient Care Connect™ completes grant program after guiding more than 6,000 oncology patients.

2012

$15 million CMS grant to UAB Oncology Care Guidance – Patient Care Connect™ is initiated in 5 states