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Guideway Care is Your One Solution for Evidence-Based Patient Activation

Improve Financial and Clinical Outcomes Across the Enterprise

Guideway Care is Your One Solution for Evidence-Based Patient Activation

Improve Financial and Clinical Outcomes Across the Enterprise

Evidence-Based
Patient Activation

We Succeed Where Patient Engagement Fails.

Activation Science That Delivers
Measurable Clinical & Financial Results

Engagement talks—Activation moves. Our AI-powered, science-driven patient activation solution fuses Activation Psychology, advanced data orchestration, and specialized human guidance to convert every patient intention into the next right action—reducing avoidable utilization, boosting satisfaction, and growing revenue for the organizations who serve them.
Learn Why Patient Engagement Continues to Fail

Transformative Results Across
Every Strategic Domain

35
Fewer
Readmissions
31
Higher Patient
Satisfaction Scores
100
Near-Perfect Appt.
Adherence (up to 100%)

We are the Patient Activation Company™

Our single focus is turning passive engagement into reliable activation across an entire enterprise.
We do this through our proprietary Motivational Patient Guidance (MPG) Framework—a practical operating system built on Activation Science and continuously refined across millions of interactions.

What is the MPG Framework?

It is a proprietary methodology that synthesizes insights from behavioral economics, social psychology, adult learning theory, and motivational interviewing into a cohesive approach for patient action guidance.
This framework directs how our Activation Agents interact with patients and how our AI engine orchestrates those interactions. Essentially, MPG enables us to deliver “the right nudge at the right moment” for each individual patient.

Foundational Motivation & Perception

Activation Techniques such as Motivational Interviewing, Contrast & Framing, and Social Proof reveal each patient’s “why” and make healthy choices feel urgent and normal.

Cognitive Congruence & Compliant Likely Pathways

Ease & Effort Minimization, Choice Architecture, and Micro Commitments make the right action the easy action.

Relational Acceleration & Proactive Autonomy

Persistent, relevant communication plus Balanced Authority and Reciprocity build trust, respect, and follow through.

The Verdict Is In. Across Every Strategic Domain Our
Evidence-Based Patient Activation Solution Works.

Guideway Care’s approach isn’t just theory – it’s proven in the real world. Across the entire patient interaction strategic spectrum, the impact is clear. No matter what patient interaction domain, we deliver results.
We fuse advanced technology with expert human guidance to turn patient interactions into measurable improvements—growing strategic lines of business, reducing readmissions, boosting adherence, and elevating satisfaction.

35% Fewer Readmissions

Hundreds of avoided stays and CMS penalties annually.
Partner organizations have seen all-cause hospital readmissions drop by over one-third after implementing Guideway’s guidance program. This means hundreds of avoided hospital stays and penalties.

Near-Perfect
Appointment Adherence

Up from a 61% baseline in three months.
When patients are guided and supported, no-shows virtually disappear. In one program, nearly 100% of guided patients attended their appointments—ensuring patients receive the follow-up care they need.

Higher Patient Satisfaction

Tangible HCAHPS improvement.
Hospitals using Guideway report significant jumps in satisfaction scores – for example, a 31% improvement in overall hospital rating scores after deploying our patient activation services. Patients feel heard, cared for, and more confident in managing their health.

Reduced Leakage,
More Retention

Millions in retained revenue.
By guiding patients through referrals and care transitions, Guideway keeps them in-network and on track. One health system recovered 293 additional treatment cases (a 13.5% increase) over three years, translating to millions in retained revenue.

Growth in Targeted Specialty Volumes

Over $1M additional profit per line.
Our targeted activation strategies in strategic specialties drive dramatic improvements. For instance, new patient outreach conversions soar, with surgical volumes increasing up to 73%—resulting in up to 272% overall growth and nearly $1M extra profit annually.

Strong ROI

Documented across hospitals, ACOs, & bundled payment programs.
Our clients see a 5.6:1 ROI within 12 months – every $1 spent on Guideway yields about $5.60 in cost savings.
    These outcomes aren’t isolated – they have been replicated across diverse populations and service lines. From cutting ED visits and inpatient stays by ~29% to generating more strategic surgeries, our solution delivers real, measurable impact.
    Activation First. Last. Always.
    Not a feature, our entire business.
    Our activation evidence demonstrates that our integrated solution delivers unmatched clinical and financial outcomes—where traditional engagement methods have failed.
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    Briefing and Demonstrations

    Empowering Hospitals, Risk-Bearing Organizations, Strategic Specialties, and More to Achieve Transformative Outcomes

    Our evidence‐based patient activation solution tackles critical patient interaction challenges by fusing activation psychology with advanced technology and the expertise of our specially trained Patient Activation Agents and Care Guides.
    Our next-patient-action solution gets results for hospitals, strategic specialties, clinics, payors, and ACOs. Our unified framework fills critical interaction gaps for access, outreach, conversion and cost challenges. Our solution converts patient interactions into organizational success, driving sustainable, measurable improvements in both financial and clinical outcomes.

    Activation That Addresses the Complete Strategic Spectrum With Proven Model

    Versatile Application

    We can apply our solution to everything from generating new patients, solving underutilization, stopping overutilization, and providing effortless patient experiences, to facilitating seamless asynchronous web interactions and streamlining regular interviewing.
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    Addressing Unmet Market Needs

    By proactively identifying and resolving barriers rooted in social determinants of health (SDoH)—such as financial strain, lack of transportation, and health literacy gaps—Guideway Care ensures that often-overlooked challenges never prevent patients from taking necessary care steps. This approach not only eliminates health inequities but also enables every patient, regardless of socioeconomic status, to follow through with treatment.
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    “When we remove the hurdles of everyday life, patients are empowered to care for themselves—and that changes outcomes dramatically.”

    Our Proprietary Science-Based MPG Model

    Our proprietary Motivational Patient Guidance (MPG) interaction model is uniquely designed to systematically evaluate and influence patient behavior using proven motivational and effortless patient experience strategies. Validated through extensive real-world application, this framework consistently delivers superior patient acceptance, adherence, and context-aware next-step actions.
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    “Our MPG model is not just a theory—it’s a proven system that drives the right actions, every time.”
    COMPREHENSIVE GUIDE

    Learn More About Science-Based Motivational Patient Guidance

    Transforming Healthcare with Evidence-Based Patient Activation
    Learn More

    Patient Engagement Failures Are Only Getting Worse.
    Billions Spent, No Impact on Financial or Clinical Outcomes.

    Billions spent on portals, apps, nurse navigation programs, call centers, automated texts, and robo calls still leave hospitals paying readmission penalties, specialties chasing missed appointments, and payers absorbing preventable costs.
    Why does this happen? Most programs inform but do not transform. They ignore three stubborn truths:

    Information ≠ Motivation

    Facts alone rarely overcome fear, inertia, or competing priorities.

    Barriers Block Good Intentions

    Transportation, scheduling, or cost hurdles derail even willing patients.

    One Size Fits Few

    Uniform messages miss personal drivers and stall behavior at critical activation inflection points.
    In short, patient engagement is failing. Massive spending on technology has not moved the needle on key metrics like adherence, satisfaction, or utilization. The result is a costly engagement gap: high spending, low impact.

    No Matter the Strategic Domain, Our Activation Evidence is Overwhelming.

    We Empower Healthcare Organizations Achieve Transformative Care
    Learn Who We Help

    Proprietary Patient Activation Platform &
    Science-Based Motivational Patient Guidance

    Our proprietary Patient Activation Platform, specialized activation-trained personnel, and science-based motivational patient guidance methods create effortless, correct next actions at the lowest total cost for success.

    Real Human Guidance

    We aren’t talking about annoying AI chatbots with frustrating responses or blindly sending templated texts. Our solution is a fusion of smart automation and real human insight.

    Dedicated Activation Teams

    Guideway’s activation agents and care guides serve as an extension of your administrative, executive, and clinical team, using activation techniques like motivational interviewing and behavioral nudges to build trust and momentum.

    Comprehensive Barrier Resolution

    Our Patient Activation Agents (PAA)—supported by AI-driven, activation psychology-engineered workflows—ensure no patient need falls through the cracks, while our Patient Activation Guides (PAG)—highly trained nonclinical care guides—engage patients one-on-one.

    Optimizing Patient Behavior

    We systematically address social and practical barriers (e.g., transportation, confusion about instructions, financial hurdles), optimize each patient’s motivation, and proactively guide them through their care journey from start to finish.
    “Our evidence-based model transforms patient behavior: patients no longer ignore calls or forget instructions—they feel supported, empowered, and capable of following their care plan.”
    No other solution offers this level of comprehensive activation. Guideway Care delivers the technology and the science-backed human touch together—the only proven way to close the engagement gap for good.

    Ready to Move Patients, Not Just Message Them?

    Turn the page on engagement fatigue. Partner with Guideway and let Activation Science work at every inflection point.
    Contact Us for a Demo
    Don’t settle for costly programs that maintain the status quo. Download the Guide to Evidence-Based Patient Activation to learn how Guideway Care can drive better outcomes and financial performance for you. See the data, case studies, and model behind this proven solution and discover how to finally achieve the patient engagement breakthrough you’ve been looking for.
    Evidence-Based Patient Activation Guide
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