Driving Innovation in Patient Activation Through Visionary Leadership

Craig Parker has a history of building innovative health care companies with business models that improve care delivery and provide better experiences for all involved. Before taking the helm at Guideway Care, Craig served as a senior leader in health care companies working in the patient experience and provider efficiency spaces.

In his role as CEO, Craig serves as the company’s chief evangelist, spreading the message that Guideway Care’s services improve life for patients and providers alike.

David Bradshaw serves as Chief Operating Officer at Guideway Care, aligning people, processes, and technology to deliver Evidence-Based Patient Activation at scale. He brings more than three decades of healthcare leadership across operations, strategy, technology, and marketing, with a focus on translating enterprise strategy into execution, strengthening partner outcomes, and supporting sustainable growth.

David spent 20 years at Memorial Hermann Health System, serving as Chief Information Officer, Chief Marketing Officer, and Executive Vice President and Chief Strategy Officer. His leadership spanned enterprise technology, business development, ambulatory growth, health plan operations, and population health, including initiatives supporting the system’s ACO and expanding access to care. He later served as Senior Vice President and General Manager at Cerner, leading its Consumer and Workforce Health Services businesses and advancing digital capabilities and strategic partnerships.

A Texas A&M graduate and devoted Aggie supporter, David lives in Houston with his wife, Jennifer, where they raised three sons. Outside of work, he enjoys saltwater fishing, cycling, and golf.

Farooq Anjum, Ph.D., leads AI strategy and platform innovation at Guideway Care, productionizing evidence-based patient activation solutions using advanced AI, including LLM-driven agentic technologies, to transform patient experience and care delivery.

A seasoned entrepreneur, he has founded and scaled ventures across AI and data platforms, including GroGuru, an AgTech company acquired for its precision agriculture solutions. He has worked at Google and Qualcomm and held faculty roles at the University of Pennsylvania, Rutgers University, Stevens Institute of Technology, and Harrisburg University. He holds multiple patents and has published nearly 100 research papers, along with books in AI/ML and cybersecurity.

With 30+ years healthcare experience, Jim Yamshak has successfully led organizational growth initiatives and developed high performing sales teams specializing in Diagnostic Imaging, Healthcare IT, Radiology Services and Enterprise Clinical Quality Data Management. He has a history of rapidly increasing revenues and significantly growing partner bases. Before joining Guideway Care, he served for 10 years as Chief Business Development Officer at Q-Centrix. His experience will provide significant value in achieving Guideway’s growth objectives while improving lives for both patients and providers.

In addition to his role as CMO of Guideway Care, Dr. Edward E. Partridge is Director Emeritus and Professor Emeritus of the UAB Comprehensive Cancer Center and Medical Director of the UABHS Cancer Community Network. Throughout his long career in medicine Dr. Partridge has translated academic research into practical real-world applications, particularly in the areas of cancer prevention and the reduction of disparities in health care. Dr. Partridge has served as President of the National Board of the American Cancer Society as well as Chairman of the Commission on Cancer for the American College of Surgeons, and is on the Board of Directors of the Mid-South Division of the American Cancer Society.

Lisa serves as Chief Activation AI Officer at Guideway Care, where she leads the advancement of AI-enabled patient activation and workflow transformation across care management operations. Her work focuses on building and deploying intelligent, governed AI capabilities—including conversational AI, care orchestration, and analytics—to augment care teams, scale activation programs, and improve outcomes for Guideway’s health system partners.

With more than 30 years of experience across healthcare technology and services, Lisa brings deep expertise in population health, product strategy, and large-scale transformation. She spent 26 years at Cerner in progressive leadership roles, most recently as Vice President of Product Management for Population Health Solutions and Services, where she led the strategy, development, and delivery of enterprise population health offerings used by provider organizations nationwide. Lisa is also Co-Founder and Managing Partner of Waypoint Healthcare Solutions, where she has advised healthcare organizations on translating strategy into execution through AI-enabled care models and operational redesign.