Bariatric Surgery Seminars: Online vs. In-Person
Online bariatric seminars give prospects a better experience than in-person sessions. See why apprehensive, busy patients prefer them and what makes an online seminar succeed.
It’s Not Too Late: Google Speed Test Your Healthcare Website NOW
Google’s speed update starts affecting some websites in July 2018. Learn how to test your healthcare website’s page speed with Google tools before it hurts search rankings.
Physician Practice Operations Efficiency: A Potential Key to Unlocking Your Potential
Practice operations efficiency separates top physician practices from the rest. See how office wait times, scheduling availability and patient portals link to patient satisfaction.
Bariatric Medical Practice Marketing Rule #2: Make It Easy for Patients to Find You
Make it easy for patients to find your bariatric practice. Learn how online search, SEO, SEM and PPC bring prospects in and how to turn them into surgery patients.
Got HTTPS? Big Chrome 68 Web Security Changes are Coming
Chrome marks all HTTP sites as Not Secure beginning in July 2018. See what the change means for your hospital or practice website and why you should move to HTTPS before summer.
Perspectives on How Net Neutrality Will Impact Healthcare IT
Net neutrality rules shape how internet providers treat healthcare traffic. Understand what industry voices say about effects on EHR engagement, telemedicine and patient costs.
Why Long-Term Patient Engagement Tools Are Worth It
Long-term patient engagement tools build an ongoing relationship with patients. See why providers report benefits for patient management and outcomes, and how to weigh the cost barrier.
2018 Healthcare Trends We Expect for Marketing, IT and CRM
Healthcare marketing and CRM trends for 2018: marketing to Millennials, mobile-first design, and IoT, mHealth and telehealth waiting on cybersecurity improvements.
Bariatric Medical Practice Marketing Rules #1: Know Your Numbers
Know your numbers is the first rule for growing a bariatric practice. Learn which data to track, from lead-to-surgery conversion to time to surgery, and how it guides marketing.
Five Key Mobile Website Design Tips for Hospitals and Clinics
Five mobile website design tips help hospitals and clinics test their site, link to the desktop version, keep menus simple, make search fast and use calls to action and forms selectively.
What Can Hospital Call Center Practices Reveal About Quality?
Hospital call center best practices reveal a vendor’s capabilities and priorities. See how a seamless patient experience and optimized efficiency show what an outsourced call center delivers.
HIPAA Compliant Texting: Are You Doing It Right?
HIPAA compliant texting keeps protected health information out of ordinary SMS. Follow simple guidelines for texting patients and colleagues, or use a HIPAA-compliant platform for texts and e-mail.
Google Mobile-First Indexing: Is Your Healthcare or Hospital Website Ready?
Google mobile-first indexing ranks pages by their mobile version. Learn what it is, how it affects healthcare SEO and when your hospital website needs to be ready.
Why In-house Services Are Among the Best Ways to Increase Revenues in Bariatric Medical Offices
In-house services such as cardiac testing, bone density scanning, endoscopy and nutrition recover revenue that bariatric practices give up to hospitals. See the advantages and how to manage the risks.
You Can’t Hit a Target Blindfolded: Why We Exhibit at ObesityWeek 2017 (and It’s Not Why You May Think)
Listening to bariatric clinics at ObesityWeek 2017 shows what blocks patient growth. Learn why patient engagement starts with listening and how conference conversations shape better support.
Will Chrome 62 TLS/SSL Requirements Affect Your Users’ Experiences or Your Online Rankings?
Chrome now labels hospital websites without TLS/SSL encryption as Not Secure. Test your site, see what the label does to conversions, patient acquisition and rankings, and update your encryption.
Easy Patient Engagement Tips for Women’s Health Clinics During National Breast Cancer Month, October 2017
Women’s health clinics use National Breast Cancer Awareness Month to move patients to schedule overdue screenings. See free content and social media ideas that support patient engagement year-round.
How Improving Patient Satisfaction and CAHPS Scores Can Help for Healthcare Business
Higher patient satisfaction and HCAHPS scores affect CMS reimbursement and patient volume. See how CAHPS surveys and star ratings connect to value-based purchasing and where healthcare CRM fits.
Google Tips for Medical & Healthcare SEO and PPC: August 2017
Google Search Console adds an Index Coverage report and sharing tools, and AdWords Express adds goals. See the takeaways for medical and healthcare SEO and PPC in August 2017.
Working Smarter with Healthcare Workflow Management Technology
Healthcare workflow management technology reduces risk and lifts employee and patient satisfaction in hospitals and surgery centers. See why larger organizations need protocols and tools to control workflow.
Why a Third of Orthopedic Surgeons and Gynecologists are Penalized for PQRS Reporting Failure…and What They Can Do
Missing PQRS quality reporting cuts Medicare and Medicaid reimbursement for orthopedic and gynecology practices. See what PQRS requires, why practices fail and how patient management software supports reporting.
How to Choose the Best Outsourced Medical Call Center Partner
Choose an outsourced medical call center partner by defining value beyond cost. Compare qualifications, customization, HIPAA compliance, analytics and onboarding before you commit.
How Your Orthopedic Clinic, Hospital or Surgery Center Can Support Juvenile Arthritis Month
Orthopedic clinics, hospitals and surgery centers support Juvenile Arthritis Month by linking surgery options to pediatric arthritis. See ways to build awareness, share patient outcomes and use social media.
Healthcare SEO: Google Tips for June 2017
Healthcare SEO Google tips for June 2017 for hospitals and medical practices. See what changed for search snippets, Google My Business Posts and AdWords Smart Bidding.