Blog.

February 27, 2021 | Blog

Why Hospitals & Practices Should Use Video: Reasons To Use Medical Video Production

Medical video production supports telehealth, patient education and brand growth. See why hospitals and practices use video to engage patients and prepare them to follow through.

February 25, 2021 | Blog

Best Free and Low Cost Ways to Promote Your Medical Practice

Six free and low cost ways promote a medical practice, from Google Business profiles and social media to email, local SEO, community events and reviews.

February 23, 2021 | Blog

Creative Marketing Ideas for Healthcare Organizations in 2021

Creative marketing ideas for healthcare organizations in 2021 include virtual community events, TikTok and YouTube technology showcases. See how each reaches people who need your services.

February 19, 2021 | Blog

Hospital Marketing Strategies For 2021

Hospital marketing strategies for 2021 center on digital media. See how healthcare SEO, video content, reputation management and data-driven decisions still work.

February 17, 2021 | Blog

How To Come Up With A Bariatric Marketing Strategy & Grow Your Practice

A bariatric marketing strategy puts your clinic where prospects search. Learn how SEO, paid search, patient education and reviews reach people ready to book a surgery consultation.

February 14, 2021 | Blog

How To Get More Patients To Your Practice Without Burning Money

Attract more patients on a budget. Learn how to understand your patient base, build referral relationships, strengthen your online presence and grow your reach in the community.

February 10, 2021 | Blog

How To Use Healthcare Call Centers To Provide A Better Patient Experience

Healthcare call centers shape patient experience. Learn how compassionate training, unified processes and multi-channel communication turn patient calls into resolved needs.

February 7, 2021 | Blog

How To Verify Medical Insurance Coverage: Medical Insurance Verification Guide

Follow the steps to verify medical insurance coverage before the visit. Confirm patient information, contact the payer, gather benefits and co-pay details, and prevent denials.

February 3, 2021 | Blog

Qualities of a Successful Medical Information Call Center Agent

A successful medical call center agent brings compassion, composure under pressure and product knowledge. Learn the qualities that turn a patient call into the help the caller needs.

February 1, 2021 | Blog

How to Fine Tune Your Marketing for Healthcare Businesses in 2021

Four steps fine tune healthcare marketing for 2021. Learn to use past data, brainstorm ideas, assess strategies and set SMART goals within HIPAA limits.

January 31, 2021 | Blog

Medical Content Marketing: How Content Marketing in Healthcare Works

Medical content marketing builds trust through blogs and video. Learn how it works, how to bring traffic to your content and whether it deserves a place in your marketing plan.

January 29, 2021 | Blog

How To Generate a Google Reviews Link For Your Medical Practice

A Google Reviews link makes it easy for patients to review your practice. Follow the steps to find your Place ID and build the link.

January 25, 2021 | Blog

How to Fine Tune Your Marketing for Healthcare Businesses in 2021

Four steps fine tune healthcare marketing for 2021. Learn to use past data, brainstorm ideas, assess strategies and set SMART goals within HIPAA limits.

January 22, 2021 | Blog

Healthcare Advertising Strategies for Doctors & Physicians in 2021

Healthcare advertising strategies for doctors in 2021 span search ads, social ads and video. Compare each channel and decide whether to hire an agency.

January 20, 2021 | Blog

Why Medical SEO Is A Game Changer for Doctors

Medical SEO makes a practice visible to people searching for care. Learn what it includes and how better search ranking brings traffic and patient volume.

January 8, 2021 | Blog

Patient Pre-Registration Tips for a Better Experience

Patient pre-registration moves check-in paperwork before the visit. Learn how it shortens waits, saves staff time and gives patients a smoother start to care.

December 24, 2020 | Blog

How Mobile Health Clinics Make Care More Accessible to Vulnerable Patients

Mobile health clinics bring care to vulnerable patients who lack transportation, time or trust. See how they widen access to primary and preventive care.

December 17, 2020 | Blog

Impact of Social Media on Healthcare Businesses

Social media changes how patients find healthcare information and how practices reach them. Understand the upsides, the misinformation risk and the legal and ethical limits.

November 19, 2020 | Blog

Patient Retention Strategies for Reducing Leakage

Patient leakage happens when patients switch providers. Learn retention strategies, from respectful encounters and shorter waits to outreach for patients overdue for a visit.

November 12, 2020 | Blog

How To Increase Patient Engagement with Patient Portals

Patient portals give patients secure access to records, messaging and scheduling. Learn how to raise portal use so engagement grows and patients act on their own care.

November 5, 2020 | Blog

4 Secrets To Effectively Market Doctors’ Offices & Medical Practices

Four marketing secrets help doctors’ offices reach the people searching for them. Learn how community engagement, reviews, authority and new ideas make a practice easier to find and trust.

October 29, 2020 | Blog

What Causes Physician Burnout? Can It Be Avoided?

Physician burnout grows from long hours, non-patient tasks and life stress. Learn what burnout looks like and how mental health investment and a more efficient practice return time to clinicians.

October 22, 2020 | Blog

The Impact of Technology in the Healthcare Industry

Healthcare adopted new technology earlier than many industries. See how digital records, robotics, artificial intelligence and patient portals improve efficiency and communication.

October 15, 2020 | Blog

How Telemedicine is Transforming Healthcare in 2020

Telemedicine moved from a niche service to a routine option for practices. See how video visits, insurance changes and remote monitoring reshape care and ease pressure on emergency rooms.

Guideway Care Acquires Waypoint Healthcare Solutions to Expand Enterprise Patient Activation Intelligence Solution

Guideway Care Acquires Waypoint Healthcare Solutions to Expand Enterprise Patient Activation Intelligence Solution

Evidence-Based Patient Activation Overview

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Motivational Patient Guidance Framework for Activation Success

Guideway Care Acquires Waypoint Healthcare Solutions to Expand Enterprise Patient Activation Intelligence Solution

Evidence-Based Patient Activation Overview

Patient Activation

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AI-Enhanced Patient Activation

Guideway Care Acquires Waypoint Healthcare Solutions to Expand Enterprise Patient Activation Intelligence Solution

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