Topic: AI & Technology in Healthcare
AI and technology in healthcare, including purpose-built AI.
Healthcare PRM vs. CRM: What’s the Difference?
Relationship Management in Healthcare
Relationship management might feel like just another buzzword at this point, but in truth, it is at the core of your practice, whether you realize it or not. Relationship management, or RM, is the process of managing interactions between a healthcare organization and its customers and providers. There are two main types of RM: healthcare PRM and healthcare CRM. Each one plays a specific role in the success of your practice and your reputation as a provider.PRM at a Glance
PRM, or Provider Relationship Management, is a system that helps healthcare organizations manage their relationships with healthcare providers. These could be providers you work with directly or just other providers your patients choose to use. PRM includes tools for managing communications, contracting, and credentialing.CRM at a Glance
CRM, or Customer Relationship Management, is a system that helps businesses manage their relationships with customers, aka, patients. The goal is to ensure that their experience with your practice is always viewed positively. CRM has many benefits, It includes tools for managing communications and sales pipeline tracking. customer service requests with ease and more!PRM vs. CRM: How Are PRM and CRM Different?
It’s pretty intuitive: PRM is focused on the provider side of the healthcare industry while CRM is focused on the customer side. PRM manages information about providers such as contact info, specialties, certifications, etc., while CRM manages information about customers such as contact info, purchasing history, complaints/feedback. Although there is a lot of overlap since both are concerned with relationship management, the key differences are important to note.Do You Need Both PRM and CRM?
If you’re in the healthcare industry, you likely need both PRM and CRM. However, if you’re only selling to businesses and not consumers, then you may only need CRM. If you’re unsure whether or not you need both PRM and CRM, give us a call – we can help! Guideway Care specializes in relationship management, offering you the tools and support you need to make things run smoothly with CRM in the healthcare industry. Untangle more acronyms. Read EMR vs. EHR: How Do These Two Terms Differ?What Are Patient Portals and How Can They Enhance Your Medical Practice?
Patient Portals 101: What Are They?
A patient portal in healthcare is basically a website that patients can log into with their own username and password to view lab results, appointment information, access their medical records online, etc. This gives them more control over their health care than ever before! There are many benefits for both the practice as well as the patients themselves that come from implementing these systems.How Patient Portals Benefit Your Practice
- 1. Easier access to patient medical records; this can save time and money when it comes to providing care.
- 2. Allows you to track your patients’ health over time, which is beneficial for preventative care.
- 3. Alerts you of any potential medication interactions – this could potentially save lives!
- 4. Enables secure online payments from patients.
- 5. Helps with appointment scheduling and reminders.
How Patient Portals Benefit Patients
- 1. Gives them 24/7 access to their medical records online. No more waiting on faxes or paper copies!
- 2. Saves them time by allowing them to view lab results and other information electronically.
- 3. Provides a list of their medications, allergies, and other health information at the click of a button.
- 4. Allows for easy access to patient portals through smartphones or tablets.
- 5. Increases the likelihood patients will receive preventive care by encouraging regular checkups – this could potentially stave off illnesses before symptoms occur.
- 6. Patients have 24/7 access which increases satisfaction levels greatly! This also helps prevent “no shows” at appointments since many people hate missing work or school without having another way to reschedule.
- 7. Can reduce data entry time, which saves you money! A patient portal can do so much work for your practice automatically. Not to mention that they’re usually easy to implement as well.
EMR vs. EHR: How Do These Two Terms Differ?
What Is an Electronic Medical Record?
An electronic medical record (EMR) is a system used to store and organize data about patient care. EMRs allow healthcare providers such as physicians, nurses, physician assistants, nurse practitioners, dietitians/nutritionists or therapists to digitize their paper records into an online format and make them more accessible within their practice.What Is Electronic Health Record?
What’s the difference between EHR and EMR? Electronic health records (EHRs) are a more specific type of record that includes electronic data from patient encounters, administrative information about the practice, and billing. EHR is also different from an EMR in that it goes beyond just the medical aspects to take a more holistic look at the patient. EHRs are also designed to be shared among providers. This allows for collaborative treatment while still being within the bounds of HIPAA laws. As a result, it is easier for doctors to see things that would otherwise be missed and make important connections that aid in a diagnosis.Which Is Better: EMR or EHR?
Both EMRs and EHRs can improve the quality of care patients receive as well as increase a practice’s efficiency. The difference between the two comes down to how they are best utilized for each individual or group. For example, an emergency room would benefit from using an EHR system because it allows every doctor treating a patient to have access to the same information. However, certain types of private practices might not need that level of access to all their patient records and would benefit more from EMR integration with limited sharing capabilities. No matter which is right for you, Guideway Care offers the platforms that will make your medical records work for you. To learn more, schedule your consultation or read about the benefits of an EHR built for innovation.Steps for Creating Your Patient Portal Software
Determine the Purpose of Your Patient Portal
This might feel like it is obvious, but the truth is that there can be many different reasons for having a patient portal for your practice. Chances are you have several in mind. It is important that you really think about these motivations because they will guide you in how you design your platform.Decide What Information Will Be on the Portal
This ties into know the purpose of your patient portal. You need to have an idea of what information is going to be accessible there. Are you just looking for a way to simplify prescription access and billing? Or do you want patients to have access to lab results, appointment summaries, scheduling, and more?Determine Who Will Have Access to the Portal
There are two essential parties when it comes to patient portals—you as the doctor and the patient. However, you might want to grant access to other doctors and staff—with permission—in order to facilitate a smoother treatment process.Make Sure Everything Is HIPAA Compliant
This is a big one and often the hardest step. While you might be able to build a portal using some drag and drop program you find online, making certain you are HIPAA compliant takes a lot of research and technological savvy. However, if you fail to do this with your medical patient software, it could end your career. Patient portals are designed to make the patient experience better by streamlining your processes and improving communication. However, going DIY can worsen communication and get you in hot water. Our team of experts can help you get started with a portal that will meet all of your needs, or we can even build one for you from scratch if necessary. Let Guideway Care handle all the steps for you, including getting patients to sign up for your medical portal.What Is Workflow Automation in Healthcare?
What is workflow automation?
Workflow automation is leveraging technology to allow repetitive workflows to be completed on their own. Workflow automation is used in almost every industry to raise efficiency levels, healthcare is no exception. As systems have more data requirements and programs to keep up with, the importance of workflow in healthcare becomes ever more important to decrease human errors, reduce the amount of effort required, and increase capacity to treat patients.What Role Does Artificial Intelligence Play in Workflow Automation?
The development of AI technologies including computer vision and machine learning has increased the capability of automating more complex tasks. Before the development of these technologies, workflow automation capabilities were reduced to simple tasks that could be done by robotic process automation. Today, even complex tasks such as appointment scheduling, revenue management, IT, inventory management, and client billing can be automated.What Workflow Automation Benefits Can We Expect in Healthcare?
Already, workflow automation technology has the potential to completely overhaul your healthcare information management processes, reducing staff burnout, increasing revenue, and improving interoperability. Healthcare workflow management has already been completely transformed by workflow automation technology. The benefits that come from this technology include less staff burnout, improved costs, improved interoperability, and increasing data security.Less Burnt-Out Staff
Working in the healthcare industry, staff are typically exposed to repetitive workflow situations daily. The everyday stress eventually leads to burnout which increases costs, reduces patient satisfaction, and negatively impacts morale. Workflow automation reduces the time staff has to spend on manual repetitive workflows and frees up time for staff to spend tending to the needs of patients.Improved Costs
Workflow automation can reduce costs without ever having to negotiate any supply costs or cut corners anywhere. Instead, workflow automation cuts cost by eliminating human errors, increasing capacity, and reducing the waste caused by operational inefficiencies.Improves Interoperability
Healthcare relies on dozens of siloed programs and legacy systems. In a perfect world, these systems work with each other instead of independently. This perfect scenario can be achieved with the help of AI to automate the workflow that pulls and enters data from one program to the other.Increased Data Security
Data security is a top concern for anyone in healthcare, this becomes especially relevant when implementing new technology. Workflow automation leads to an increase in data security by reducing human interaction. Human contact and manual manipulations of the data are the largest privacy vulnerabilities to data. Reducing or eliminating human contact and manual manipulation of the data enhances the security of the data. To continue learning about workflow automation in healthcare read our guide on Working Smarter with Healthcare Workflow Management Technology.Important Tools That Can Help You Improve Patient Engagement
Why is patient engagement important in healthcare?
The goal of boosting patient engagement is to improve the effectiveness of the healthcare services you offer. Patient engagement allows you to stay up-to-date on your patient’s changing needs and therefore serve them better. By encouraging patient engagement, you also make patients owners of their healthcare and therefore work better with them. Click the link to continue learning about why patient engagement is important in healthcare.How Do You Improve Patient Engagement?
The best way to improve patient engagement is to increase the number of options a patient has to connect with you. These opportunities for your patients to connect with your practice are created by patient engagement tools. With covid-19, the most effective patient engagement tools are now digital and allow the practice to connect with the patient without ever being in the same room. Leaping into the digital may seem intimidating but the truth is that you can contract a patient engagement company to work out the logistics and even assist with ROI tracking.What Are the Top 5 Patient Engagement Tools Your Practice Should Have?
1. Social Media
Social media is consists of several interactive platforms your patients are already using. One of the advantages of social media is that the platforms are already developed and ready to use. The other advantage is that most people already know how to use them and are highly engaged. Social media can be used to receive feedback from patients, post announcements, and even educate your patients. Read more: Call Center & Patient Feedback: What You Need To Know2. Virtual Medicine
Virtual medicine or telemedicine allows the medical professional to connect directly with the patient without the need to be at the same location. This type of patient engagement tool is great for connecting with patients who experience mobility issues, are out of town, or have a highly contagious condition such as Covid-19.3. Appointment Management Software
This type of software allows your practice to keep better track of daily appointments, patient records, sends friendly alerts to remind patients of appointments, and helps track missed appointment trends. These actions will improve patient engagement by lowering the number of patients who miss their appointments.4. Electronic Prescription Management
This tool allows patients to have easier access to prescription refills or reauthorization by allowing them to request either action through an electronic portal. The doctor can issue the approval virtually and dispatch the electronic prescription directly to the pharmacy. This tool allows the patient to receive a quick answer from their provider and allows the provider to free up time.5. Patient Website
A patient website allows your patients to book appointments online, fill out patient information and history records online, and even pay their fees. This system allows the patient to stay engaged without having to interact with the practice in the office. It also cuts down on the duties of the receptionist and bookkeeper.In Summary
Enhancing healthcare patient engagement is essential for improving the effectiveness of healthcare services and ensuring that patients actively participate in their care. Engaged patients are more informed, leading to better health outcomes and stronger provider-patient relationships. For assistance with patient engagement, contact Guideway Care.The Benefits of an EHR Built for Innovation
Understanding Electronic Health Records
Electronic health records, also known as electronic medical records, are the digital versions of the classic paper medical chart. They are updated and accessible in real time and can be shared with any number of authorized users, including the patients themselves. While they can be limited to just medical and treatment data, true EMR integration goes beyond that to give a holistic view of the patient’s status and care.Benefits of Electronic Health Records
EHRs are one of the most essential solutions for healthcare practices to help them meet the evolving needs of digital-age patients. However, EHR integration isn’t just for the patient’s benefits; it has advantages all around.Fast and Reliable Record Checks
Being able to quickly check patient records and get accurate information is beneficial to all parties involved. Doctors are able to work faster, make a more accurate diagnosis, and meet with more patients per day. Patients benefit from more targeted care and the ability to review and share their own files when needed.Confidence in Decision Making
One of the most difficult aspects of healthcare for both patient and provider is making major medical decisions. It is easy to worry that you might be missing a key detail that could have a major impact on the results. When everything is right there in front of you, you feel more confident in moving forward. Read more: EMR vs. EHR: How Do These Two Terms Differ?Compliant Protection
While this depends on the system you use, the correct ones should be compliant with patient privacy laws and other regulations. This allows you to confidently store and share information with the correct parties.Increased Efficiency as an Office
Switching to electronic records won’t just speed things up for you as a doctor; it will increase efficiency throughout the practice. Much administrative work is related to filing paperwork, sending communications, and managing requests. With the right EHR platform, you can digitize all of that in a single place. Of course, making the switch is not without its challenges. To make it easier, work with the right healthcare advertising company: Guideway Care. We can connect you with high quality digital solutions that address needs on the patient and provider front—including EHR systems. Contact us today to learn how we can help streamline your healthcare operations.Four Reasons Why Your CRM System is Your Most Valuable Asset
1. They Are Part of Patient Engagement Solutions
CRM systems don’t necessarily have a patient end, though they can. However, they still contribute to your healthcare engagement solutions. How is that? Since your CRM should help you track multiple data points for each patient you have, they help you learn more about them. From interests to common conditions to how to reach them, when you look at what you can learn from your CRM, you can quickly see how it can help you meet your patients where they are.2. They Let You Share Everything Electronically
With the correct setup, your CRM can make it easy to share information electronically. This can be within the practice, between yourself and the patient, and even between yourself and other providers. While you of course need to ensure you only share information in accordance with medical privacy laws, there are many cases when information must be shared for the good of the patient and with their permission. Your CRM can make this easier.3. They Offer Important Shortcuts
Specifically, they allow you to create and store electronic templates that can help you organize information, meet compliance standards, and more. Rather than opening files and printing forms, or searching for a paper copy, you just open the template, save, and start filling it in.4. They Make Contact Easier
Many patients are no longer interested in receiving phone calls from your practice unless the matter is urgent. So what about all other communication? You can handle it through your CRM. From emails and texts to sharing prescriptions, you can get in touch with your patients without needing to do anything complex. Customer relationship management systems can support targeted marketing. However, you need the right system and training to make this work. To learn more about CRMs and medical online marketing, schedule your call with Guideway Care.Why Is Telehealth Important for Rural Providers?
Understanding Telemedicine
When we picture telemedicine, there are two things that come to mind: the old school phone conferencing system and the more modern video conferencing that took hold during the pandemic. However, telemedicine is a bit more complex than that. It can be offered directly by a medical practice or outsourced to healthcare call centers. It might rely on phone calls or video conferencing, but it could also include remote monitoring apps, cloud storage for imaging, and patients education resources. It can even include group therapies and other non-one-on-one treatments.The Importance of Telehealth in Rural Areas
Patients Can Access Specialized Services
In many rural communities, the only doctor is a general practitioner who treats the whole family, offering everything from childhood vaccines to obstetrics care. But sometimes, you need a specialist. When this is the case, patients often have to commute to cities hours away, staying overnight to make their appointment. Telemedicine allows those in rural areas to speak with specialists and get their assessment and guidance without having to travel, book hotel rooms, and incur significant costs that insurance won’t cover.Rural Hospitals Can Increase Their Staff
One of the reasons rural hospitals are closing is that they don’t have the staff to sustain them. In addition to paying less than hospitals in cities, many doctors just aren’t interested in relocating to work at them. However, telemedicine in rural communities allows doctors to work remotely. They can attend consultations virtually, with the in-person session being led by a registered nurse or other healthcare professional. The doctor can deliver instructions while the nurse carries out the exam and relays what they observe. Together, they can come to a diagnosis and formulate a treatment plan.It Serves the Underserved
Ultimately, the biggest benefit of telehealth in rural communities is its ability to reach the underserved. While there is a lot of focus on poverty in urban areas, there is also plenty in rural areas as well. And unlike in cities, these individuals cannot just hop on the bus or metro to get to a doctor, and there are far fewer free clinics available to them. For them, telemedicine is often the only medicine that is accessible, and is essential to their wellbeing. To better serve your rural clients, look into virtual patient engagement solutions, including those related to telemedicine. For assistance in reaching these patients, speak with Guideway Care. We offer healthcare internet marketing solutions that work for providers of all sizes.Ways to Improve Healthcare Workflow
Switch to Electronic Health Records
If you are still keeping paper files, now is the time to stop. From writing things out by hand to properly filing away forms, relying on paper will always slow down your workflow. Customer relationship management (CRM) in the healthcare industry relies on electronic records of all kinds that both you and the patient can access, and this means going digital.Give Patients Control
The modern patient doesn’t just come to the doctor and hand over the reins. They want to take control. A great way for them to do that is through the use of an online patient portal. Not only can this give them access to the records mentioned above, but they can also upload their own documents, share communications from other doctors, schedule their appointments, and set their appointment reminders. This is one of the best ways to improve healthcare workflow since otherwise, all of this would fall on your staff.Answer Questions Online
Much of your appointment times are spent answering patient questions. While this is an important part of developing relationships with patients, many of these questions can be answered just as well online. There are plenty of ways to do this, from FAQ sections on your website to chatbots that pop up to engage visitors. Whatever options you choose, they all stand to improve healthcare workflow.Offer Express Telemedicine
Perhaps one of the most impactful changes you could make is adding express telemedicine as a service. For patients with minor concerns that can be handled virtually, you allow them to set up an appointment with a nurse practitioner or other suitable healthcare professional and meet with them online. This keeps your actual office more open and better able to focus on more urgent needs. Medical online marketing and other digital solutions can greatly improve the way your practice does business. If your goal is to improve your workflow, we are here to help.Problems That Healthcare Technology Can Solve
Problem: Maintaining Compliance
HIPAA is always at the top of any medical professional’s mind, but there are many more agencies with regulations you need to stay on top of. From Medicare to the CDC, there is a lot to know and juggle. In most cases, regulations change faster than you can learn them. Technology offers solutions for healthcare that makes it easier to keep track of what you need to do to be in compliance with the various regulatory agencies. From tracking apps to blockchain for patient forms, it makes it easier to avoid having things lost in the shuffle.Problem: Removing Human Error
Computers aren’t perfect—we understand that. However, when it comes to processing paperwork, assigning tasks, and maintaining confidentiality, they tend to eliminate the vast majority of errors that humans introduce. Human error is the primary driver of healthcare problems and the need for solutions. This ties into the issue of compliance as well. Where a human can easily send the wrong file to a patient with the same name, an automated system will look at the unique patient number and prevent a HIPAA violation.Problem: Rural Healthcare
Like most industries, healthcare is centered in the cities and suburbs. But millions of Americans live in rural locations where the nearest hospital or doctor can be over an hour away. Unlike those working in major metropolitan areas, these people cannot just pop over to the dermatologist on their lunch break. Telemedicine solutions have made it easier for healthcare providers to help this population. Through video chats, texting apps, and online patient portals, it is easier and more effective than ever before to treat patients at a distance. This is one solution to a healthcare problem that has long been needed.Problem: Medical Marketing
Medical practices can no longer rely on word-of-mouth to survive. Now, you need medical marketing strategies that cover a variety of media. Technology can help make your marketing and branding easier to manage. From tools that determine the keywords for your healthcare SEO to tracking which services most interest your website visitors, there is a lot tech can do for you. Are you interested in technology solutions for healthcare? We offer customized packages to fit your needs and budget. For more information, schedule your demo with Guideway Care.How the Pandemic Has Changed Healthcare
The Telemedicine Boom
When looking at the pandemic and healthcare, perhaps the most significant and lasting change is interest in telemedicine. Telehealth is nothing new, but it was a severely underutilized tool. Once the pandemic hit and offices had to limit their capacity, many patients were happy to opt for a virtual consultation where they didn’t even need to leave the house. While there will always be cases where seeing a patient in person is best, the truth is that there are many appointments that can just as easily be attended digitally. Patients are happy to get the same level of care without needing to alter their schedule as much.Virtual Patient Support
Up until 2020, patient portals, medical websites for practices, and secure medical messaging platforms were severely underutilized by patients. Most practices had them, but only the rare patient with a love of technology would bother using them. Since March of 2020, these have become essential components of the patient experience. They are authentic patient engagement solutions, making it easier for patients to communicate with your practice, get the answers they need, schedule appointments, and set up automatic reminders.Practice Management Software
Having a well-running practice has always been important. However, in light of the pandemic, maintaining a smooth flow is more important than ever. Patients need to get in and out without much waiting around, and you need to minimize patient overlap wherever possible. Patient management software assists you with everything from scheduling to maximizing reimbursements. While some things are destined to return to their pre-pandemic state, interest in virtual solutions and automation for the healthcare industry is certain to remain. Healthcare technology came up against COVID-19 and came out of the battle stronger. And with more Millennial and Gen Z patients, these trends are only going to increase with time. To learn more about how medical technology, outsourcing, and automation can improve your practice, work with Guideway Care. Schedule your free demo today.Guide to a Successful EMR Integration
5 Stages of Successful EMR Integration
Planning Goals are determined and set by interviewing all staff and looking into the needs of the business. When all staff participates in goal setting, the team spirit grows. Designing Efficiency and custom design are the focus in this stage. The system design must fit the need of the practice, be accessible to users and maximize efficiency. A blueprint is created of the system’s flow. Building All the data collected by the practice is transferred into the integration system. File formats are converted and the practice chooses which data set is relevant going forward. Testing Quality, reliability, backups, emergency redundancy efforts, and possible scenarios should be tested before the system goes online. Security protocols must also be scrutinized. Implementation After the EMR integration software tests as stable and secure. It should be HIPPA compliant and certified according to national standards. The staff is given technical training on system use and troubleshooting. Periodic updates and security enhancements are essential.Keys to a Successful EMR Integration
Center Your Clinicians in the Design
The clinical staff in the various departments of your practice are the primary users of the EMR integration devices and software. While the aim is to offer better and faster care to patients, the outcomes are better when clinicians are true stakeholders in the EMR integration process. It is important to incorporate your clinicians’ expectations of how they will interact with the systems and of their improved workflow. When clinicians engage with these software integrations, they will have faster, more efficient workflows and will have better work satisfaction.Optimize Your EMR Integration Plan
Automation is crucial for medical practices to have satisfied patients, happy clinical staff, and a happier bank balance. That said, it is unwise to lock operations into a single workflow. In this case, optimization means looking at alternative workflows. What is your backup plan in case your EMR is down or data is not flowing properly? How can you reduce potential risks to your patients? Your EMR vendor and patient engagement solutions partner will help leverage their IT knowledge to help you devise these backup workflows. You should also ascertain the level of support you can expect from your vendor.Security and Future Proofing
A data breach is probably the worst nightmare of any business in a service industry. Security should not be ad hoc. The security controls and encryption methods should be built into every device and data access point. User authentication, differentiated to allow different levels of access depending on a user’s role, will provide greater protection for device and data interactions.Consider the Needs of the Majority
The 80/20 rule is one of the keys to a successful EMR integration. The solution you design should cater to the majority of 80% of the cases you see. EMR integration is not so much about shiny new technology. It is about better workflow and improved healthcare delivery. If what you have designed focuses on 20%, it’s time to go back to the drawing board. Overall EMR integration aims to make the practice more efficient, profitable and improve patient service and experience. These goals coupled with the right medical online marketing partner will set your practice well on the path to success clinically and financially. SequenceHealth integrates with EMRs to provide a seamless experience for providers and patients. Contact our expert team to ensure a smooth transition and provides ongoing support to ensure your healthcare practice runs smoothly.3 Major Challenges Facing the Healthcare Industry in 2021 & Their Solutions
2020 was a difficult year for all sectors and probably most of all the healthcare industry. Many healthcare providers saw their financial plans decimated. Virtual care rocketed and patient behaviors went through a drastic change. Some of these challenges will carry into 2021 and the solutions for healthcare will mostly focus on finding a new normal.
Adjustments in Telehealth Delivery
In 2020 the pandemic led to a rise in virtual healthcare. Providers had to meet patients where they were. There were mixed results due to the varying degree of telehealth experience among caregivers. This did not hinder the 50% boom in telehealth which grew from an alternative to a primary healthcare delivery method. However, telehealth is not a one-size-fits-all, and therein lies the challenge. Certain medical specialties like mental health and obstetrics benefit from virtual delivery while others don’t. Senior patients with Alzheimer’s or dementia require face-to-face sessions. Additionally, the lack of personal interaction in some telehealth models led to a subpar experience for the patient.Key Insights
In 2021, healthcare providers will be looking beyond providing basic telehealth. They will need integrated solutions that create a care pathway for virtual patient visits to run smoothly across departments. Industry providers will need to determine which specialties most benefit from virtual visits and which ones don’t. Better customer experience and fewer dropped handoffs facilitated by care coordinators will be crucial targets. Payers will also have to iron out which telehealth services to reimburse and how virtual care fits within the larger healthcare ecosystem.Building Digital Solutions To Ease Physician Load
Apart from the patient load, physicians’ workload is choked with detailed administrative tasks and the challenge of inadequate electronic health records systems (EHRs). Never-ending drop-down menus and regulatory reporting requirements impair physician’s efficiency and make it harder for them to provide a good experience for their patients.Key Insights
In 2021, payers will need to invest more in enhanced portals to automate patient handoffs between systems as well as having access to different claims without manual intervention. Nearly, 91% of executives in healthcare and life science businesses plan to prioritize clinician experience in 2021. This will entail investing in healthcare digital marketing technologies to devise targeted outreach strategies for physician liaisons. They will in turn create demand and make the physician referral process better. These marketing solutions will be integrated with scheduling and patient outreach platforms to reduce cancellations and improve the clinician experience.A Resilient and Responsive Supply Chain Long-Term
One of the biggest problems in healthcare arising in 2020 and rolling over into 2021 was the realization that supply chains had become rigid and were built on outdated frameworks. The medical supply chain needs to be more nimble, transparent and diversified.Key Insights
Healthcare industry stakeholders will need to triangulate supply chain risks and increase transparency with their suppliers’ suppliers to avert shortfalls and supply interruptions. They will need to secure the supply chain with manifold measures such as 1 Onshoring manufacturing 2 Consolidating data across the network to improve supply chain visibility and capacity 3 Dual sourcing strategies 4 Diversifying geographies and material sourcing The above are only 3 of the biggest challenges facing healthcare in 2021. Providers will need a multi-pronged approach to these healthcare issues. A combination of robust strategies, intuitive technologies, and key partnerships with patient engagement services providers and healthcare advertising companies will help them improve patient uptake and delivery of services.The Impact of Technology in the Healthcare Industry
The healthcare industry is known for being somewhat slow to adapt new technologies, but this reputation is simply untrue. Healthcare has actually taken on some new technologies much earlier than other, larger industries have. And these technological advances have made great strides in the fields of healthcare and medicine.
In this article, we’re going to discuss some of the more impressive impacts of technology in healthcare.
Examples of Technological Advances in Healthcare
Digitization of health records
When computers were first introduced, one of the first things that people considered was to digitize health records for the entire healthcare industry. Of course, health record digitization came about very slowly due to HIPAA regulations, the cost of installation and training, and computer security requirements.
However, most peoples’ health records in the USA are digitized and are accessible with the click of a button. Now, we have patient portal systems that hospitals and practices can use to allow their patients to access their own medical records, securely, from the comfort of their own home!
Robotics
Where robotics has really shined in recent years is surgery. Now, some surgeons are currently utilizing robotic technologies combined with laparoscopy in order to perform surgery with a precision never seen before. This increased precision can help reduce recovery times, lower procedure costs, and make some procedures much more accessible.
Artificial Intelligence and Virtual Reality
These are still in their infancy when it comes to healthcare. However, the potential is astounding for both of these technologies.
Artificial intelligence and the use of machine learning have allowed for amazing advances in the field of cancer detection, among others. Virtual reality has the potential to transform several aspects of healthcare and medicine, including mental health, restoring sense perceptions in those who have lost them, providing effective telehealth, and much more.
Make your processes more efficient.
As you grow, bottlenecks in your operation will be exposed. Investing inefficiencies early will help you scale up effectively and will allow you to take on larger patient loads early on. You want to make sure that your administrators, nurses, physicians, and other staff are able to do their jobs effectively. Invest in technology to make it easy for your staff to access medical records, input charts, access lab results, and communicate with other practices for patient referrals.
How Technology Has Changed Healthcare
Increased efficiencies
It’s no secret that healthcare has always been noted for its inefficiencies. But thanks to technology, many of these inefficiencies have either gone away or improved significantly.
Insurance claims are processed much faster. Physicians have much easier access to reference tools and the latest scientific literature. Prescriptions can be filed nearly immediately, with the medicine available for pickup almost as soon as the patient can arrive at the pharmacy.
The computerization of healthcare has also made administrative jobs much more efficient as well. Although there’s still a long way to go, accessing files and information is so much quicker and has resulted in time and money savings on the order of millions of hours and billions of dollars.
Improved communication
Communication, particularly between medical practices, has become a lot better. In the past, if a physician wanted to refer a patient or get help, they’d have to call the other physician’s back line. Now, physicians can communicate securely with automatic logs of their conversations for easier reference. They can also make use of telehealth activities and an active patient portal.
Easier access to medical records
Although some electronic medical record (EMR) software is difficult to use and can cause problems and frustrations, it’s obvious that it’s much easier for patients and other physicians to get access to medical records when they need them.
These medical records have also become more comprehensive, reducing the need to hunt down charts and test results.
How Telemedicine is Transforming Healthcare in 2020
As of this writing, the COVID-19 pandemic has been going on for almost a year. In this time, we’ve seen medical practices shift from entirely in-person approaches to having most of their services available virtually.
Telehealth is nothing new: it’s existed since landline telephones were first available in peoples’ homes. However, more and more people are becoming aware of telehealth and its ability to augment, and in some cases replace, inconvenient doctor’s visits and in person screenings.
So how is telemedicine transforming healthcare in this new world of 2020? Let’s dive in!
How Does Telemedicine Work?
In the past, telemedicine was generally reserved for patients who were simply unable to make it to the doctor’s office. This included low mobility patients, elderly patients, and those who lived too far away from their doctors.
Telemedicine generally worked via telephone and fax. Doctors used telemedicine to transmit images, records, and to ask patients questions directly.
Nowadays, telemedicine works much differently. Video conferencing & online seminars were not used nearly as much in telemedicine as it is today. Since doctors are trying their best to limit the spread of COVID-19 in their practices, they’ve allowed for virtual consults to be done via video conferencing.
Telemedicine has proven to be effective for patients who have chronic conditions that need a small amount of physician monitoring. Diabetes, asthma, and mental health have been managed with the help of telemedicine–and the list continues to grow.
How Has Telemedicine Changed Healthcare in 2020?
The COVID-19 epidemic has brought with it some unforeseen changes in the field of healthcare. Medical care has been focused on dealing with COVID-19 patients and handling COVID-19 testing. Research has been focused on developing COVID-19 vaccines and treatments.
Despite this, other health conditions haven’t just gone away. Millions of Americans still need to visit their doctor more than several times a year in order to manage their conditions. So what has changed in 2020?
Insurance
Insurance companies have traditionally had mixed views on covering telemedicine. But thanks to the COVID-19 pandemic and the need for medical practices and hospitals to provide telemedicine services, insurance companies are more readily supporting them.
It’s important to note that Medicare now reimburses for live video telemedicine, however this is the limit of their telemedicine coverage.
Patient Monitoring
Thanks to new wearable technologies and remote monitoring devices, it’s become easier for patients to monitor their own conditions and tell when there may be a problem. This allows for early detection of symptoms of conditions that may have long-lasting consequences if not caught early.
Easing the burden on emergency rooms
During the pandemic, it’s absolutely paramount that patients who have this disease are able to get the help they need, particularly if their situation is dire.
Thanks to telemedicine, a worrying symptom doesn’t need to result in a trip to the ER. Patients can now access 24-hour telemedicine services and speak to a doctor who will tell them what they can do. This makes it so that fewer patients who don’t need emergency treatment end up in the ER due to a worrying symptom.
Why Patient Portals Are Important in Healthcare
With the advent of the Internet came a highly disruptive innovation for healthcare organizations: patient portals. Now, patients can take a much more active role in their care by having nearly instant access to their own medical records. In the past, a patient had to get medical records by showing up to the doctor’s office and asking them for a copy. Now, most of the information is digitized.
But that’s not all patient portals can do. Patient portals now include appointment scheduling, telehealth features, and educational content to help patients understand their conditions better. In this article, we’re going to discuss the real benefits of patient portals and why they’ve become so important.
Benefits of Patient Portals
Access To Electronic Medical Records (EMR) Saves Patients & Staff Time.
A patient with access to their patient portal can access their medical records at any time via the Internet. No more having to wait in line at the doctor’s office just for some paperwork.
What’s even nicer is that administrative staff, who used to spend a great deal of time copying medical records and updating the audit trail, can now simply direct the patient to their portal so that they can get the information electronically.
This saves a great deal of time because the information can be securely accessed from anywhere. Best of all, now patient portals can be made to work on mobile, making access possibly truly everywhere.
Educational Content Makes It Easy For Patients To Engage.
Patient engagement is a huge buzzword in healthcare organizations, but it has real implications. Engaged patients have better health outcomes, are more satisfied with their care and are much more likely to return in the future. To learn how you can get started engaging your patients, check out our blog post on how to increase patient engagement with patient portals.
Educational content hosted on patient portals can make it easier for patients to take a more active role in their care. They can have access to relevant information about their conditions, medications, all in one place on the Internet. Patients no longer have to sift through a stack of pamphlets just to get the information they need.
Patient Portals Can Be Used To Schedule Appointments.
A big part of staff time is spent on scheduling and verifying appointments. If a patient is able to do that themselves with automatic scheduling software, then that’s one less thing that your staff has to worry about.
Time is also spent on reminding people of appointments. Patient portals can make appointment reminders automated, when integrated with your CRM that keeps track of all of these automations, which leads into the next benefit.
Patient Portals Can Integrate With CRM Software.
Your CRM, if set up correctly, can act as a single source of truth about your organization. It can include information about patient outreach campaigns and their conversion rates. Your CRM can also be a place where all patient information is securely stored and accessed.
Patient portals can integrate with this software, making certain tasks completely automated. If a patient portal has appointment scheduling and is integrated with your CRM, the patient’s appointment is scheduled and a tag is applied in the CRM making it known that the patient has scheduled an appointment. This is powerful, and nobody on staff needed to do anything to make it work!
Medical patient portal integrated with CRM software make for a much more efficient organization. That being said, patient portals are not perfect and neither are CRMs. Most organizations need a fair bit of help making sure that they’re doing their job properly. We at Guideway Care specialize in patient engagement solutions and marketing automation for healthcare organizations. Call us at 855-588-5918 for more information about how to make a patient portal work for you!
Top Criteria For Choosing A Healthcare CRM Platform
Choosing a CRM is a big decision. You have to spend the money on the CRM itself. Then you have to construct it to fit your needs. After that, you need to migrate your systems to the CRM and integrate it with your current software suites. It’s a giant pain and a long process that costs thousands of dollars and months of time. For this reason, you want to choose the right CRM for your healthcare organization.
But what criteria should healthcare organizations be considering when choosing a CRM? Let’s go over them now.
Top Criteria For Healthcare CRM Platforms
HIPAA Compliance
All CRMs marketing themselves as being for healthcare organizations MUST include procedures for keeping your organization compliant with HIPAA regulations. Make sure to grill the sales rep with questions about how the CRM keeps EMR safe, and how the CRM keeps an audit trail.
Learning Curve
Migration is a big enough pain as it is, but then you have to make sure that your staff is adequately trained to use the software. If the software is too hard to navigate or use, then it becomes a liability rather than an asset.
This is a difficult one to estimate, but by doing a demo of the CRM software you’ll be able to figure out how difficult or easy it will be to train your staff to use it.
Ease of Integration
Many CRMs include a great deal of features out of the box. However, not all of them integrate well with every system. If your CRM doesn’t integrate well with your billing software, for instance, then it will be hard to provide a single source of truth for decision makers!
When speaking to a sales rep for a CRM software, make sure you let them know which software you use and for what purpose. Then, ask them how it will be integrated. It’s important to know how it integrates, because if it’s not a seamless integration, then it may cause additional problems down the line.
Feature List
CRMs generally brag about their features, and healthcare CRMs are no exception. However, some features are more important than others. Many CRMs are little more than glorified autoresponder software, whereas others can do nearly anything.
Ask the sales rep about each of the features and how it helps healthcare organizations manage their data and workflows.
Automation Ability
This is separate from the other features, because automation is such an incredibly helpful feature that it needs to be mentioned. Can your CRM save your staff time on menial tasks, and can it automate things that used to be done manually? For example, if your CRM can be accessed by multiple departments without having to start and keep track of an email chain, this is a huge time save.
There are other things that CRMs can automate, such as patient outreach, segmentation, appointment reminders, scheduling, and so much more.
Price
We didn’t include price first, because we don’t believe price should be the main criteria. But it is important, and that fact cannot be ignored.
Consider your other criteria, then look and see what you’ll have to pay to get all the features you want. Don’t just go with the lowest bid: choose the CRM that fits your budget while giving you the most relevant features.
What is Telemedicine, and How Does It Work In Practice?
With the COVID-19 epidemic raging, telemedicine is getting more press than ever before. Clinics are providing telemedicine services even if they cannot keep their doors open. However, telemedicine is nothing new and has been part of healthcare offerings for decades.
What is telemedicine, how does it work, and is it a good thing that telemedicine is becoming more and more prevalent?
What is Telemedicine?
Telemedicine is defined as “healing from a distance”. Specifically, it refers to a doctor assessing, diagnosing, and/or prescribing treatment for an ailment remotely, without the patient having to walk into an office.
Read more: 5 Benefits of Telehealth: Why It’s the Future of Healthcare
It includes many services where communication with a doctor is necessary, such as helping with reading and understanding health measures, post-surgery check-ins, and figuring out whether you are likely to need urgent care.
The difference between telemedicine and telehealth
Telemedicine is specific, as it refers to communication with a doctor remotely via telephone, video chat, or messaging. Telemedicine serves the purpose of allowing doctors to interact with their patients without them having to walk into the office.
Telehealth, however, is much more general. It refers to any and all remote healthcare services, and is not a service in itself. Online health education is a form of telehealth. So is patient scheduling. Telehealth aims to improve health outcomes for patients, rather than facilitate communication between doctor and patient.
Technically, telemedicine is part of the larger telehealth umbrella.
How Does Telemedicine Work?
Telemedicine works in one of two ways. The first common way is to simply have the patient schedule a call or a video call as an appointment. This is becoming more common as COVID-19 rages on.
The second way is through a patient portal which encompasses a greater deal of telemedicine services, such as allowing patients to refill prescriptions or schedule appointments. This is a more comprehensive telemedicine service.
The benefits of implementing telemedicine
- Increase your business’s reach. You can reach people who are in the more far-flung areas that might not be able to get to your practice regularly.
- Can update patients, and get updates from patients, more frequently.
- Can broaden the scope of your services, allowing for more comprehensive patient care.
If you are interested in offering telemedicine services to take advantage of these benefits, call us at 888-986-3638. At Guideway Care, we help healthcare providers improve their digital offerings and boost their online presence.
How To Get Patients To Sign Up For Your Medical Patient Portal
If you’re looking for a way to improve patient engagement while making communication with patients easier, look no further than patient portals.
More and more practices have started utilizing patient portals in their patient engagement strategies, and have found that they reduce costs, make it easier for patients to get necessary information, and improve recordkeeping. The vast majority of hospitals use patient portals, and smaller practices are starting to come on board.
But the biggest problem these practices face is getting a patient to sign up for the portal in the first place. So how do you fix this problem?
How Do Patient Portals Work
In their most basic form, patient portals are web-based access points for patients to view medical data such as lab results and electronic medical records (EMR). But patient portals can do so much more. Practices can use patient portals that allow for communication between patients and doctors, appointment scheduling, and even bill payment.
Patient portals come in two main forms: standalone systems and integrated services. Standalone systems exist only as a web tool, not integrated with a comprehensive practice management software suite.
Patient portals are such great tools for reducing costs and managing patient engagement that the majority of hospitals in the US use one. But how do you actually get people to sign up?
Tips For Getting Patients To Sign Up For A Patient Portal
Enroll at the first appointment
If you get a new patient, it’s important that you get them to sign up for your patient portal. Ideally, getting them to sign up before their appointment even starts can help improve engagement.
Enroll for scheduling online appointments
Online appointments are a huge value add for many patients, as it makes scheduling appointments much easier. For this reason, you should have them enroll to get access to online appointment scheduling.
Provide registration to the portal when patients come in
Many patients don’t register for the portal because it slips their mind. Having them register for the portal upon walking in allows this process to be done seamlessly within the regular intake flow.
Link your portal sign up on all correspondence
If you send an email, make sure to include a footer or signature that prompts them to sign up for the patient portal. This makes it easily available. Also, if patients call your phone, have your staff remind them that it’s an option.
Optimize for desktop and mobile
Most Internet traffic nowadays comes from mobile phones. Making sure that your patient portal can be easily accessed on one’s phone is an important part of making it easy to use.
Get all staff involved with patient signups
Your staff, especially the ones at the front desk, have mandatory interactions with patients. Having them remind patients of the portal and giving them opportunities to sign up is an excellent way to get signups.
Make sure patients know the benefits
Many patients don’t sign up because they don’t know what’s in it for them. Letting them know that it could save them money and time by giving them instant access to medical records, lab results, and communication with a healthcare professional may incentivize them to sign up.
Enroll patients in bulk
Import your list of unenrolled patient emails into the portal, and then have it send these patients an email to get them to sign up. Follow up with emails to those who have yet to pick a username and password.
In Summary
- Patient portals are a hugely useful service that all practices, big or small, should provide.
- Get the team involved with patient enrollment.
- Consider the reasons why patients sign up to patient portals, and make the benefits known.
5 Benefits A Crm In The Healthcare Industry Can Provide
What is a healthcare CRM?
A healthcare customer relationship management (CRM) system is an invaluable tool to maintain up-to-date information about patients, offer quality support, gather valuable insights, and provide efficient customer management processes.
The Benefits of Having a CRM in the Healthcare Industry
1. Reports, Metrics, and Dashboards
A CRM stores data on patients in a communications module so that it is readily available to employees throughout the healthcare system to schedule and track patient appointments and interactions.
Many doctor’s practices, clinics, and hospitals have set up an online medical portal to make new patient check-in and record updates for existing patients less time consuming for staff.
The patient management module of the CRM enables staff to add or update patient records, , and access medical histories of patients to provide better care.
The reporting module of the CRM can be designed to segment the patient population to analyze and then understand them better. Additionally it can calculate specific metrics such as patient retention rate, length of stay etc. Reports can be generated by metric or customized information to track and measure progress over time.
2. Mailing and Marketing Campaigns
Knowing who patients are, what they need, and what they are looking for allows healthcare establishments to improve their services and quality of care, and build strong relationships with their patients. A healthcare CRM can track patient satisfaction and the patient’s likelihood of referring others to the healthcare establishment. Such data provides valuable feedback to healthcare executives to make data-driven decisions.
The CRM allows you to filter your contacts to get a targeted list of patients or prospective patients who would most likely be interested in upcoming special offers or new services or products.
3. Integration with Existing Software
Your new healthcare CRM must provide EMR integration and work seamlessly with your practice’s current applications.
4. Availability on Multiple platforms
CRM software is one of the most popular types of software for business and healthcare practices. Approximately 50 % of users access CRM software from a smartphone, a cloud-based platform, or a tablet.
5. Customer Management Processes
There are a considerable number of daily tasks that must be completed for internal processes to function correctly. Filing out forms, reporting, compliance with regulations, appointments, patient notes by doctors and nurses, medications prescribed and on hand, etc. All of these tasks, which involve a specific sequence of actions, can be automated with a CRM.
The task management module of the CRM allows staff to add a task, assign it to an individual staff member, and track the progress, deadline, priority, and completion of the job.
A Healthcare CRM is a versatile system that acts as a medical records portal, patient tracking system, statistical analysis system, marketing platform, and routine task automation center. Tailored to your specific healthcare needs, a CRM can free up you and your staff to focus on the patients treatments, and more strategic projects, which results in enhanced customer experience, reducing waiting times, and satisfaction.
ePROs: What are Electronic Patient Reported Outcomes?
Analog vs. Digital
Research has shown there are a number of issues with paper-based PROs, especially when individuals are unsupervised. Health journal Patient notes patients often provide untimely, unreadable, incomplete, or faulty data via paper-based approaches. For instance, an individual might back- or forward-fill diary entries in an effort to save time, skip over items on a questionnaire, or write answers illegibly. ePRO systems can help mitigate many of these issues, as they provide a more structured data-collection method. There are a number of benefits to using digital means to collect patient-reported data, including improved accuracy and compliance. With electronic data collection, the date and time of each entry is recorded, and patients cannot skip questions or provide out-of-range responses. Certain ePRO delivery systems can even provide alarms or reminders to patients if timely responses are imperative. These abilities often lead to more accurate, complete data.Types of ePROs
There are three general collection categories for ePROs. Each type of ePRO has its merits, and a provider planning to incorporate ePROs should consider both the appropriateness of each collection method for their patient population and intended use, as well as whether more than one collection method should be used.Interactive Voice Response Systems
A telephone-based Interactive Voice Response System (IVRS) is similar to customer care menus frequently used in industries like retail and banking, and feature automated calls and allow patients to record responses using a touch-tone keypad. An IVRS is extremely customizable on the back-end, and they are also easy for most patients to navigate. Further, according to Perspectives in Clinical Research, these systems are easy to deploy and scale, which is beneficial in trials with a large number of participants or when multiple trials are being conducted simultaneously.Screen-Based Reporting Devices
Another style of ePRO involves some type of electronic device, such as a smartphone, tablet, computer, or even a wearable medical device. Patients access software on the device that presents them with questions; they select their answers, which are digitally recorded. These types of ePROs can either be used in the patient’s home as an electronic diary for more timely data collection or in a supervised clinical setting. Originally, screen-based ePRO data capture was done on personal digital assistants that stored the data on the device until it could be uploaded to a central server. However, the major downsides of this strategy are the cost of supplying devices to all participants and training individuals on how to properly use the technology. Today, the more common option is web- and app-based ePRO solutions, many of which can be installed onto the patient’s own electronic devices—a practice referred to as Bring-Your-Own-Device (BYOD), according to research in Patients. Given the prominence of smartphones and tablets, this option is convenient and cost-efficient, and it typically requires less coaching, as individuals are already familiar with the device. However, BYOD programs still have a few disadvantages, including:- Not all participants may own a compatible device.
- Not all participants may have consistent internet access.
- The physical and electronic security of devices may be compromised.
- Mobile operating systems are updated frequently, and app-based ePROs must be updated at the same pace.
- Having to convince patients to download an ePRO app would be a barrier to use.
SMS Text Solutions
In recent years, the use of SMS text solutions in collecting ePROs has increased dramatically. It’s a trend that seems likely to continue, given the ubiquitous nature of cell phones and texting around the world, as evidenced by these statistics:- 96% of adults in the U.S. own a cell phone.
- At least 97% of smartphone owners text regularly.
- Text messaging is the #1 preferred form of communication.
The Power ePROs
ePROs gather a whole range of measurements that cover a patient’s health status in terms of their physical and mental status as well as their social well-being. There is increasing recognition of the role that non-clinical factors, such as those that can be identified via ePROs, play in a patient’s overall health. A recent Kaiser Family Foundation report detailed how 60 percent of the factors that impact overall health were social and environmental in origin, while only 10 percent could be attributed to clinical care (the other 30 percent were genetic in nature). The ability to identify a wide range of issues that are ultimately clinically meaningful increases the ability of providers to address those issues and work proactively to preserve patient health. In addition, there is evidence that the real-time nature of ePROs also plays a role in the ability to improve outcomes. In a recent clinical trial, the survival interval of cancer patients who utilized ePROs increased by 5 months, possibly owing to the ability of clinical staff to respond quickly to potential issues and avoid adverse downstream consequences. A recent JAMIA report noted that electronic PROs have also been shown to improve recognition by clinical teams of chemotoxicity, help in comparing treatment decisions for osteoarthritis, and improve management of severe depression.The Future of ePROs
Electronic data collection is the new norm for data collection in clinical settings, and is increasingly being used as a way to better track and manage patients outside the clinical setting. ePROs have so far been used most extensively in the context of clinical trials, but there is an inexorable move towards ePROS in other arenas. The U.S. Food and Drug Administration recently deployed an app-based data collection system called MyStudies to inform regulatory decision-making. ePROs are also a feature in Oncology Care First, the proposed follow-up to the CMS Oncology Care Model. Like EHRs, ePROs are only valuable if the data they gather can be turned into action. Regardless, the potential benefits to patients in terms of outcomes and to providers in terms of efficiency and quality of care, along with the drive towards electronic data capture by various government entities, ensure that ePROs will see continued growth as an important component of high-quality care.Additional resources:
Perspectives on How Net Neutrality Will Impact Healthcare IT
What is Net Neutrality?
In case you aren’t quite sure what net neutrality is or why it’s been such a buzzword, Save the Internet’s explanation is spot-on:“Net neutrality is the basic principle that prohibits Internet service providers [ISPs] like AT&T, Comcast and Verizon from speeding up, slowing down or blocking any content, applications or Websites you want to use. Net Neutrality is the way that the Internet has always worked.” 2Or at least the way the Internet used to work. With the Federal Communication Commission’s (FCC) December 2017 repeal of net neutrality rules, ISPs can now block, throttle or provide preferred “fast lane” service to whomever they choose (although most ISPs have said they won’t).
Patient Engagement and Electronic Health Records (EHR)
Most of what is said about net neutrality and healthcare IT tends not be favorable—with EHRs and patient engagement being two topics that may see negative impacts. For instance, Becker’s Health IT and CIO Review said EHRs are at risk because “these systems are increasingly moving toward cloud storage, and fast and reliable access to the data stored there is imperative for patient care.”3 For similar reasons, Healthcare IT speculated about potential harm to patient engagement:“The general public, including parents and caregivers of children, use web-based platforms to access children’s medical records, make appointments and find health information. Having slower access to these tools could potentially result in delays in care and seeking information, and place an undue burden on ready access to quality healthcare and health information.” 4
Telemedicine
As with EHRs and patient engagement, there’s no debate about how telemedicine relies upon the Internet to connect people—especially those in underserved populations. But what is highly contested is whether net neutrality is a boon or bane for telemedicine. For instance, Fortune shared a perspective about the potential advantages:“Net neutrality repeal proponents retort that allowing faster Internet lanes for certain organizations—for instance, hospitals—would actually benefit consumers.” 5…while Modern Healthcare presented another that highlighted a possible pitfall:
“Though the FCC could make exceptions for healthcare so it’s not subject to the same rules…that might still leave patients to fend for themselves.” 6
Patient Costs
The uncertainty about the pros or cons of net neutrality also carry over into speculations about impacts on patient costs. Health Data Management explained how it could increase patient costs:“However, critics—among them hospital organizations— contend the move will set the stage for cable TV-like tiers of services that would force consumers to pay more for services. This may particularly be true in rural areas, where there is often little or no competition among Internet service providers.” 7…while Modern Healthcare cited an FCC spokeperson’s rosier outlook:
“…[the] proposals would unleash innovation and investment in networks, providing better connectivity for rural and underserved hospitals and reducing costs everywhere.” 8Only time will tell what net neutrality’s true impacts on healthcare IT will be. We will certainly keep watching and listening!
As Guideway Care Associate Director of Search Engine Marketing, Susan Gullion is one of our most knowledgeable resources for enhancing our healthcare clients’ search engine marketing strategies with SEO, PPC and social media. Guideway Care is a cloud-based technology and services company that improves profitability and patient outcomes for hospitals and practices through end-to-end patient engagement solutions backed by clinical and non-clinical teams. Its HIPAA-compliant, SaaS platform improves care team workflows, automates patient communication and tracks patient progress to optimize the patient journey. Since 2004, leading healthcare providers have trusted Guideway Care to help acquire, manage and engage patients through complex episodes of care. 1 Burger King Deviously Explains Net Neutrality by Making People Wait Longer for Whoppers 2 Net Neutrality: What You Need to Know Now 3 3 Ways the Net Neutrality Repeal Could Affect Healthcare 4 Now That Net Neutrality is Dead, the Question is: Will It Help Healthcare? 5 One Possible, Surprising Victim of Net Neutrality Repeal? Health Care 6 FCC Repeals Net Neutrality Rules, Potentially Affecting Telemedicine 7 Healthcare Organizations Voice Worry Over End of Net Neutrality 8 Net Neutrality Repeal Threatens Telemedicine
























