About Us

Driving Innovation in Patient Activation Through Visionary Leadership

Our Leadership Team

At Guideway Care, our leadership team is the driving force behind our mission to revolutionize patient activation in healthcare. With a blend of deep industry expertise, innovative technology insights, and a steadfast commitment to patient-centered care, our leaders are dedicated to delivering evidence-based, activation science-driven solutions that transform clinical outcomes and financial performance.

Below, you’ll find detailed profiles of our leadership team—each member brings a unique perspective and proven track record in healthcare innovation, ensuring that our vision of closing the engagement gap and empowering patients is realized every day.

Craig Parker

Chief Executive Officer

Craig Parker has a history of building innovative health care companies with business models that improve care delivery and provide better experiences for all involved. Before taking the helm at Guideway Care, Craig served as a senior leader in health care companies working in the patient experience and provider efficiency spaces.

In his role as CEO, Craig serves as the company’s chief evangelist, spreading the message that Guideway Care’s services improve life for patients and providers alike.

Edward E. Partridge, M.D., CMO, Guideway Care

Jim Yamshak

Chief Growth Officer

With 30+ years healthcare experience, Jim Yamshak has successfully led organizational growth initiatives and developed high performing sales teams specializing in Diagnostic Imaging, Healthcare IT, Radiology Services and Enterprise Clinical Quality Data Management. He has a history of rapidly increasing revenues and significantly growing partner bases. Before joining Guideway Care, he served for 10 years as Chief Business Development Officer at Q-Centrix. His experience will provide significant value in achieving Guideway’s growth objectives while improving lives for both patients and providers.

Jelena Virijevic

Chief Operating Officer

As an experienced finance and operations executive, Jelena Virijevic has a proven track record of building and scaling businesses in mission-driven healthcare technology and services. She has spent over 20 years leading high-growth startups and private equity-backed organizations, fostering purpose-driven cultures and high-performing teams. She completed “Building Organizations for the Future” at Harvard University, specializing in organizational design, and is passionate about leadership development and coaching.

Edward E. Partridge, M.D.

Chief Medical Officer

In addition to his role as CMO of Guideway Care, Dr. Edward E. Partridge is Director Emeritus and Professor Emeritus of the UAB Comprehensive Cancer Center and Medical Director of the UABHS Cancer Community Network. Throughout his long career in medicine Dr. Partridge has translated academic research into practical real-world applications, particularly in the areas of cancer prevention and the reduction of disparities in health care. Dr. Partridge has served as President of the National Board of the American Cancer Society as well as Chairman of the Commission on Cancer for the American College of Surgeons, and is on the Board of Directors of the Mid-South Division of the American Cancer Society.

Leighton Knapp

Chief Analytics and Solution Engineering Officer

Leighton joined Guideway as Chief Analytics Officer in 2021 and has vast experience across the back-office functions of healthcare. Leighton has spent the past ten years of her career using data analytics to inform process improvement and scale across the healthcare ecosystem (CCM, population health, revenue cycle).

Close the Gap with Evidence-Based Patient Activation

It’s time to close the engagement gap in your organization.

Don’t settle for costly programs that maintain the status quo. Download our Guide to Evidence-Based Patient Activation to learn how Guideway Care can drive better outcomes and financial performance for you. See the data, case studies, and model behind this proven solution – and discover how to finally achieve the patient engagement breakthrough your team has been looking for. Get the guide now and start your journey to real patient activation and real results.