THE GAP
The Gap Between Scheduled and Completed
Patients don’t skip appointments because they forgot the date. They skip because they’re anxious about the procedure, confused about the prep, overwhelmed by the steps, or uncertain whether it’s worth the effort.
Traditional care coordination treats every interaction as an administrative transaction. Call the patient. Confirm the appointment. Read the instructions. Check the box. That approach works for the patients who were going to follow through anyway. It fails for the ones who need something more.
