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Patient Social Media

Patient Demand High for Social Media Interaction

Meet patients where they already trade health stories and learn what they expect from you

Patients increasingly share medical experiences online and look to other patients for advice. Learn how online health communities and initiatives from large health sites are raising the demand for interaction, and why healthcare social media is now hard to ignore. Consider how to communicate with, advise and encourage your patients on the platforms where they already gather.
According the HealthCare New Media Marketing Conference, about 60 million people share their health experiences on the internet. Online health communities such as MedHelp.org and EverydayHealth.com have been steadily gaining visitors in the last several years. In March, WebMD.com has begun an initiative called Health Exchanges to include more patient interaction on its site. Another site, ShareCare.com, is being built by former WebMD head Jeff Arnold and Dr. Mehmet Oz of “The Dr. Oz Show”. The growing demand for healthcare social media is now difficult to ignore.“Users are increasingly sharing medical experiences with each other and are seeking advice from other patients, and potentially from brands,” writes Joan Voight of the internet marketing blog ClickZ. At MDnetSolutions, we believe that social media is a great opportunity for you to communicate with, advise and encourage your patients. For more information on our social networking solutions, contact us today!

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