Who We Serve

Guideway Care serves healthcare organizations that need to improve patient action, care continuity, operational performance, and measurable outcomes. This includes hospitals and health systems, strategic specialty programs, risk-bearing organizations such as payors, ACOs, and bundled payment providers, Federally Qualified Health Centers, and medical device providers.

Across these settings, Guideway helps organizations close the gap between clinical intent and patient action. Its evidence-based patient activation solution is designed to help patients and members take the next right step, whether that means scheduling care, attending appointments, completing referrals, following post-discharge instructions, adhering to care plans, using prescribed devices appropriately, or staying connected to the right care pathway.

Guideway Care helps hospitals and health systems address patient activation gaps that affect clinical outcomes, financial performance, patient experience, and operational capacity. Many hospitals struggle with patients who understand what they are supposed to do but do not follow through because of confusion, access barriers, fear, transportation issues, scheduling friction, or lack of timely support.

Guideway’s solution combines activation psychology, advanced technology, and specially trained Patient Activation Agents and Guides to help patients overcome these non-clinical barriers. For hospitals and health systems, this can support priorities such as improving HCAHPS scores, reducing HRRP penalties, increasing clinical capacity, expanding patient market share, reducing patient leakage, enhancing appointment adherence, growing strategic specialties, and activating patients through nurse triage workflows.

Guideway Care supports risk-bearing organizations by helping members take the actions that improve adherence, reduce avoidable utilization, and support better cost and quality outcomes. This includes payors, accountable care organizations, bundled payment providers, and other entities responsible for managing population health performance and financial risk.

For these organizations, patient and member activation is especially important because poor follow-through can drive unnecessary costs, fragmented care, avoidable acute utilization, and lower satisfaction. Guideway uses data-driven insights, activation-focused outreach, and human guidance to help members understand what they need to do, overcome barriers, stay engaged with their care plans, and move toward more appropriate, timely, and cost-effective care.

Guideway Care supports strategic specialties where patient follow-through, referral completion, appointment adherence, education, and care continuity directly affect clinical and financial performance. The “Who We Serve” page specifically references oncology, orthopedics, bariatrics, women’s health, and chronic care management.

In these specialties, Guideway helps organizations grow, streamline, and improve outcomes by reducing the non-clinical barriers that prevent patients from entering, continuing, or completing the appropriate care journey. This can include helping patients understand next steps, complete referrals, schedule appointments, remain engaged between visits, prepare for procedures, follow care instructions, and continue through the appropriate specialty pathway with less friction.

Guideway Care helps Federally Qualified Health Centers address access, outreach, scheduling, and cost-related challenges for the communities they serve. FQHCs often support patients who face practical barriers such as transportation issues, language differences, scheduling conflicts, limited access to timely communication, and competing life demands.

Guideway supports FQHCs with targeted outbound campaigns and staffed patient connect teams that proactively link underserved populations to needed health services. Through multi-channel outreach such as SMS, voice calls, and email, Guideway can help deliver appointment reminders, health education, scheduling support, and barrier resolution that connect more patients to care and strengthen an FQHC’s ability to serve its community.

Guideway Care supports medical device providers by helping improve device utilization, adoption, education, compliance, and coordinated follow-up. Innovative medical devices can deliver significant value, but their impact may be limited when patients or providers do not fully understand how to use them, do not integrate them into routine care pathways, or fail to receive adequate follow-up support.

Guideway’s patient activation approach helps close those adoption and utilization gaps through targeted outreach, timely communication, coordinated follow-up, and patient or provider support. This helps medical device partners promote awareness, reinforce proper use, support ongoing adherence, and improve the likelihood that the device becomes part of the patient’s care routine.

Guideway Care helps healthcare organizations move patients and members from intention to action. Depending on the setting, this can include scheduling and attending appointments, completing referrals, following post-discharge instructions, responding to outreach, staying on track with care plans, improving medication adherence, preparing for procedures, using medical devices appropriately, engaging with chronic care programs, and remaining connected to the right care pathway.

The common thread is that Guideway focuses on measurable action rather than message delivery alone. The solution is designed to identify what is preventing follow-through, reduce the effort required to complete the next step, and provide the right level of support when patients need help moving forward.

One patient activation solution is useful across different healthcare organizations because many healthcare performance challenges share the same underlying problem: patients or members do not complete the next step needed for better care. Whether the setting is a hospital, specialty group, risk-bearing entity, FQHC, or medical device program, success often depends on helping people understand what to do, why it matters, and how to overcome the barriers that prevent follow-through.

Guideway Care applies a unified evidence-based patient activation model across these settings while adapting the outreach, workflow, and support strategy to the organization’s goals. This allows different healthcare stakeholders to address distinct priorities—such as reducing readmissions, improving appointment adherence, lowering costs, growing specialty volumes, expanding access, or improving device adoption—through a consistent activation framework.

Traditional patient engagement programs often focus on communication activity, such as sending messages, reminders, portal notifications, or educational content. Those tools can be useful, but they do not always address the deeper reasons patients fail to act.

Guideway Care is focused on activation, not engagement alone. Its model combines activation psychology, advanced technology, data-driven orchestration, and trained human support to help patients and members overcome motivational, practical, social, and logistical barriers. Instead of measuring success only by outreach volume or digital interaction, Guideway is designed to help organizations move patients toward meaningful next steps that support clinical, operational, and financial outcomes.

A healthcare organization should consider Guideway Care when patient or member follow-through is affecting outcomes, revenue, cost, capacity, satisfaction, or care continuity. Common signs include missed appointments, incomplete referrals, avoidable readmissions, patient leakage, underutilized specialty programs, difficulty reaching high-need populations, poor adherence, preventable utilization, or gaps in device adoption and ongoing use.

Guideway is especially relevant when an organization has already invested in engagement tools, call centers, portals, or outreach programs but still needs a more effective way to help patients take action. The solution is designed for organizations that want to close activation gaps, improve measurable performance, and support patients with the combination of technology, behavioral science, and human guidance required to move from intention to follow-through.