Your Workflows Are Optimized for Your Org Chart, Not for the Patient
A patient calls with a straightforward need: they want to schedule a follow-up after a recent procedure.
The call is answered by the front desk. The front desk can’t access the surgical scheduling calendar. They transfer to the surgical scheduling team. The surgical team needs to verify insurance before booking. They transfer to insurance verification. Verification identifies a prior authorization requirement. They tell the patient someone will call them back once it’s processed. The callback happens the next day. By then, the patient has questions about the authorization. Those questions require the billing department. Another transfer.
Five touchpoints. Three departments. Two days. One appointment request.
Each department did their job correctly. Every handoff followed the standard process. The metrics show calls transferred and calls resolved. Nobody tracked that it took a patient two days and five interactions to book a single follow-up appointment.
This isn’t an edge case. This is the daily experience for patients navigating multi-specialty practices, health systems, FQHCs, and any organization where scheduling, insurance, clinical, and administrative functions operate as separate silos.
