About Guideway Care

Guideway Care works with companies, hospitals, specialty practices and health plans to support patients from initial interest (lead generation and conversion) through their entire care journey (planning, pre-procedure and post-discharge). Guideway’s people and processes help achieve better outcomes, improve patient satisfaction and reduce the costs of providing outstanding care. At the core of the Guideway solution is a fusion of advanced software and trained care guides. Our team and technology fills action gaps in care, compliance, communication and lead generation conversion. We deliver the lowest total cost of performance for clinical teams, marketing teams, administration and operations by focusing on non-clinical aspects that impact patient accountability and action, and our smart technology solutions and proven protocols to ensure a superior total experience for patients, families and care providers. In addition to the ways our Care Guides use our conversion success software to help change patient behavior while meeting their needs for information, direction and guidance, Guideway is helping providers and plans meet the challenges of a variety of Alternative Payment Models (APMs), including the Bundled Payments for Care Improvement Advanced (BPCI+) Initiative and the Hospital Readmissions Reduction Program (HRRP).

Guideway Care has its roots in Patient Care Connect (PCC), a CMMI-funded lay navigation program that spanned twelve cancer centers across five states. The program boasted impressive reductions in unnecessary utilization rates, as well as significant improvements in patient satisfaction. Independently audited and validated savings reached nearly $4,100/quarter per patient during the acute care phase, with similar savings in the last six months of life, as well as HCAHPS care transitions scores in the 95th percentile or above among U.S. hospitals. The proven program that began with PCC and continues now with Guideway Care provides a better patient experience and a concrete way to improve the quality and experience of care while reducing unnecessary costs.

Guideway Care is headquartered in Birmingham, AL.