Skip to main content

Guideway Care is Your One Solution for Evidence-Based Patient Activation

Improve Financial and Clinical Outcomes Across the Enterprise

Guideway Care is Your One Solution for Evidence-Based Patient Activation

Improve Financial and Clinical Outcomes Across the Enterprise

How We Do It

Guideway Care: The Patient
Activation Company ™

Driving Enterprise-Wide Impact Through
Evidence-Based Patient Activation

The Impact of Family Involvement on Patient Outcomes

“Engagement talks—Activation moves.”

The Patient Activation Company™ and the Power of Evidence-Based Patient Activation

Guideway Care stands as The Patient Activation Company™. Our singular focus: One Solution. One Focus. Every patient’s next right action.

We excel at one thing: activating patients by ensuring they take the next right step, regardless of the challenge. This is Evidence-Based Patient Activation. We Succeed Where Engagement Fails.

Why Evidence-Based Patient Activation (EBPA) Matters

In a healthcare environment where conventional ‘patient engagement’ often delivers insufficient results, Guideway Care pioneers a distinct path. Our AI-powered, activation psychology-driven solution fuses advanced technology, motivational patient guidance, and specialized human insight to overcome both practical and psychological barriers, delivering transformative financial and clinical outcomes.
Despite billions invested in portals, apps, and automation, outcomes haven’t improved:
  • Preventable Utilization: 82% of U.S. hospitals incur Medicare readmission penalties
  • Revenue Loss & Patient Leakage: Up to 40% of referrals go incomplete
  • Declining Patient Satisfaction: Only 69% “definitely recommend” their hospital
  • Ineffective Outreach: 86% of patients expect human contact but often hit dead ends
  • Clinician Burnout: Providers spend more time on admin than care

What Is Evidence-Based Patient Activation (EBPA)?

EBPA is a scientifically validated, repeatable system designed to translate patient intentions into measurable actions.
It uses proven activation science and known activation best practice from Guideway Care to go beyond engagement to get results.
  • Addresses root causes of non-adherence
  • Tackles socio-economic determinants of health
  • Gets the patient to take the next right step

EBPA focuses on two core pillars

Intrinsic Motivation

Uncovering personal motivators like fears, aspirations, and priorities

Practical Ease

Removing real-world obstacles like transportation, financial strain, and health literacy barriers
“Patients evolve from passive recipients into proactive stewards of their health.”

One Solution. Enterprise-Wide Patient Activation Impact.

Motivational Patient Guidance (MPG)

Patient Activation Science-Based Framework for Transformational Results

Orchestrated Patient Guidance (OPG)

Activation Configuration and Activation Success Management Methodology & Consulting

Guided Patient Success (GPS)

Technology Platform Driving Activation Success for Activation Specialists and Activation Technology

Interaction for Patient Guidance (IPG)

Activation-Centric Next-Step Right Action for Each Critical Activation Inflection Point
Motivational Patient Guidance (MPG)
Patient Activation Science-Based Framework for Transformational Results
Orchestrated Patient Guidance (OPG)
Activation Configuration and Activation Success Management Methodology & Consulting
Interaction for Patient Guidance (IPG)
Activation-Centric Next-Step Right Action for Each Critical Activation Inflection Point
Guided Patient Success (GPS)
Technology Platform Driving Activation Success for Activation Specialists and Activation Technology
Single Patient Activation Platform for:
  • Decreasing HRRP penalties
  • Improving HCAHPS scores
  • Cutting navigation expense
  • Growing referral volume and profitability
  • Reducing no-shows
  • Driving operational efficiency
  • Activating hard-to-reach populations
  • Improving appointment setting & adherence
  • Capturing RAF score revenue
  • Reducing acute care utilization
  • Retaining & attract more patients
  • Expanding clinical capacity
  • Eliminating patient leakage
“One solution. Enterprise-wide activation. Built to scale.”

The Engine: Motivational Patient Guidance (MPG)

At the heart of our platform is MPG — Motivational Patient Guidance.
It combines behavioral science, activation psychology, social norms, cognitive coaching, and adaptive feedback loops into a system that is applied using 9 activation techniques across 3 macro disciplines:
1. Foundational Motivation & Perception
  • Motivational Interviewing
  • Contrast & Framing
  • Social Proof & Norms
2. Cognitive Congruence & Compliant Pathways
  • Ease & Effort Minimization
  • Micro Commitments
  • Adult Learning & the “Why”
3. Relational Acceleration & Proactive Autonomy
  • Empathy + Timely Communication
  • Balanced Authority & Shared Ownership
  • Reciprocity & Loyalty
MPG Comprehensive Overview
“The next right step, personalized and nudged at just the right time.”

Orchestrated Patient Guidance (OPG)

While MPG is the science, OPG is the method—our process for tailoring activation workflows per health system, patient population, and outcome priority.

Inputs for Smart Orchestration

  • Motivational Profiles
  • Stress Inventories
  • Interaction Data Feedback Loops

Turning Science into Repeatable Results

OPG is also the operational playbook that converts Motivational Patient Guidance (MPG) theory into a predictable, scalable activation engine.
“Every patient gets the message, nudge, or call—just when it matters most.”

Patient Activation Orchestration Framework

1. Clarify Each Target Outcome
How does this outcome advance enterprise goals? Example goal: reduce 30 day CHF readmissions by 30% year over year.
2. Validate Activation Challenges
Map the exact patient behaviors required (e.g., attend a 7 day follow up, complete daily weight checks, take medications as prescribed, finish lab work).
3. Confirm Activation Inflection Points
Pinpoint the macro → meso → micro moments when guidance must occur
“Managing activation inflection and challenges at scale.”

Guideway Patient System (GPS) Technology

Our purpose-built GPS technology engine delivers:
  • Drives Activation Specialist and Care Guides Success
  • Manages the Activation Workflows
  • Implements Activation Science
  • AI-Orchestrated Personalization
  • Dynamic Closed-Loop Adjustments
  • Omnichannel Messaging (chat, text, call, email, video)
  • Integration via FHIR, HL7, APIs
“Purpose-built technology. Behavior-based intelligence.”

Ideal Patient Guidance (IPG)

IPG is the ideal, interaction configuration to optimize activation-oriented human expertise:
activation agents, guides, and specialists with activation-centric, complementary technology.
We create an ideal configuration of deep human interaction trained in activation psychology; our non-clinical experts deliver empathetic, tailored guidance at scale. We combine that with activation centric and driven technology not to engage but to accelerate success.
  • Remove logistical and emotional barriers
  • Lighten clinical load
  • Build trust
“Patients follow through when someone makes it personal, clear, and possible.”

Proven, Evidence-Based Activation

For Hospitals & Health Systems
  • 35% Fewer Readmissions
  • 100% Appointment Adherence
  • 31% Higher HCAHPS
For ACOs, Payors, Risk-Based Organizations
  • 25–30% Reduction in Avoidable Utilization
  • 5.6:1 ROI
For Strategic Specialties
  • 20–25% Increase in Specialty Case Volume
  • 3.2M Margin Contribution (3-year projection)
For FQHCs & Devices
  • $100–$300 per patient value unlocked
  • 20% Increase in device utilization

Care Guidance Across Clinical Conditions

  • AMI: Cardiac education, barrier reduction
  • Cancer: Advanced care planning + financial navigation
  • CABG: Wound care, medication adherence
  • COPD: Pulmonary rehab, comorbidity tracking
  • Heart Failure: Smoking cessation, SDOH mitigation
  • Obstetrics: Pre-birth to newborn transition coaching
  • Pneumonia: Fluid intake, symptoms and comorbidity management
  • THA/TKA: Surgical prep, infection prevention, follow-through

Guideway Care is The Patient
Activation Company ™

  • Choose Activation over engagement fatigue.
  • Choose Measurable Action over messaging volume.
  • Choose Guideway Care and turn every patient’s next step into a decisive stride toward healthier communities and stronger financial futures.
Contact Us to Schedule a Demo

Close the Gap with Evidence-Based Patient Activation

It’s time to close the engagement gap in your organization.
Don’t settle for costly programs that maintain the status quo. Download our Short Guide to Evidence-Based Patient Activation to learn how Guideway Care can drive better outcomes and financial performance for you. See the data, case studies, and model behind this proven solution – and discover how to finally achieve the patient engagement breakthrough your team has been looking for. Get the guide now and start your journey to real patient activation and real results.
Evidence-Based Patient Activation Guide
Schedule a Strategic Analysis to Explore How Our EBPA Can Help You
Schedule Analysis