Driving Innovation in Patient Activation Through Visionary Leadership

Craig Parker has a history of building innovative health care companies with business models that improve care delivery and provide better experiences for all involved. Before taking the helm at Guideway Care, Craig served as a senior leader in health care companies working in the patient experience and provider efficiency spaces.

In his role as CEO, Craig serves as the company’s chief evangelist, spreading the message that Guideway Care’s services improve life for patients and providers alike.

With 30+ years healthcare experience, Jim Yamshak has successfully led organizational growth initiatives and developed high performing sales teams specializing in Diagnostic Imaging, Healthcare IT, Radiology Services and Enterprise Clinical Quality Data Management. He has a history of rapidly increasing revenues and significantly growing partner bases. Before joining Guideway Care, he served for 10 years as Chief Business Development Officer at Q-Centrix. His experience will provide significant value in achieving Guideway’s growth objectives while improving lives for both patients and providers.

In addition to his role as CMO of Guideway Care, Dr. Edward E. Partridge is Director Emeritus and Professor Emeritus of the UAB Comprehensive Cancer Center and Medical Director of the UABHS Cancer Community Network. Throughout his long career in medicine Dr. Partridge has translated academic research into practical real-world applications, particularly in the areas of cancer prevention and the reduction of disparities in health care. Dr. Partridge has served as President of the National Board of the American Cancer Society as well as Chairman of the Commission on Cancer for the American College of Surgeons, and is on the Board of Directors of the Mid-South Division of the American Cancer Society.

David serves as Chief Transformation and Technology Officer at Guideway Care, where he leads digital transformation initiatives, including the development of a “digital workforce,” to augment Activation Care Guides and strengthen partner outcomes. With 30 years of healthcare experience across both health systems and health IT vendors, he brings a rare combination of operational, technology, and go-to-market leadership.

David spent two decades at Memorial Hermann Health System, serving as CIO, Chief Marketing Officer, and later EVP and Chief Strategy Officer with enterprise responsibility spanning strategy, technology, business development, ambulatory growth, the health plan, and population health services. He also held senior leadership roles at Cerner, leading consumer and employer solutions focused on digital engagement. A Texas A&M graduate, David is married to his college sweetheart and together they have raised three sons. Outside of work, he enjoys bike riding, saltwater fishing, and playing golf.

Lisa serves as Chief Activation AI Officer at Guideway Care, where she leads the advancement of AI-enabled patient activation and workflow transformation across care management operations. Her work focuses on building and deploying intelligent, governed AI capabilities—including conversational AI, care orchestration, and analytics—to augment care teams, scale activation programs, and improve outcomes for Guideway’s health system partners.

With more than 30 years of experience across healthcare technology and services, Lisa brings deep expertise in population health, product strategy, and large-scale transformation. She spent 26 years at Cerner in progressive leadership roles, most recently as Vice President of Product Management for Population Health Solutions and Services, where she led the strategy, development, and delivery of enterprise population health offerings used by provider organizations nationwide. Lisa is also Co-Founder and Managing Partner of Waypoint Healthcare Solutions, where she has advised healthcare organizations on translating strategy into execution through AI-enabled care models and operational redesign.